Essays about: "brand switching"

Showing result 21 - 25 of 25 essays containing the words brand switching.

1. 21. Facebook in the Banking Industry : A Case Study in SEB, Sweden

   University essay from IHH, Företagsekonomi

   Author : Dzenana Halilovic; Evelina Samuelsson; Louice Jonson; [2011]
   Keywords : Relationship marketing; social media; Facebook; SEB; communication; loyalty; customer satisfaction; long term relations;

   Abstract : The technological progress the world is experiencing has also changed the way banking is done in Sweden today. One tough challenge for the banking industry is the moderately homogenous products and services they offer, which make banking particularly exposed and sensitive to customers and their switching behaviour. READ MORE

3. 22. What Drives customer loyalty and Profitability? Analysis of Perspectives of retail customers in Ghana's Banking Industry

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Daniel Nukpezah; Cephas Nyumuyo; [2009]
   Keywords : Service quality; customer satisfaction; competitive pricing price satisfaction ; customer loyalty; brand image and reputation; customer switching; profitability; market share; SERVPERF; SERVQUAL;

   Abstract : Customer loyalty as a concept is a critical strategic option in today’s competitive environment. It is no surprise therefore that managers and researchers have increased their study and understanding of the concept as a strategic marketing imperative over the past decades to capture market share and improve profitability. READ MORE

4. 23. The Impact of Customer Relationship Marketing Tactics On Customer Loyalty Within Swedish Mobile Telecommunication Industry

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Yuanyuan Jr Feng; Xuan Jr Zhang; [2009]
   Keywords : Relationship Marketing; Customer Loyalty; Relationship Quality; Trust; Satisfaction; Switching Cost; Mobile Telecommunication;

   Abstract : Due to the more and more fierce competition in today’s business, many companies are required to build long-term profitable relationship with customers and to achieve customer loyalty. Therefore, relationship marketing has become more and more important since last decade of 20th century, especially in service industry. READ MORE

5. 24. Customer loyalty in Internet banking

   University essay from Sektionen för Hälsa och Samhälle

   Author : M. Eriksson; C. Schuster; [2008]
   Keywords : ;

   Abstract : In the recent years the way to do banking has changed. Internet banking has grown and a lot of niche banks working mainly with the Internet as a medium has entered the Swedish bank market. How to keep the customer loyal online in a very competitive environment has become a main question for the banks. READ MORE

6. 25. Corporate branding and customer’s purchase preferences in mobile phone telecommunication

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Rehan Arshad; Aitzaz Saeed; [2008]
   Keywords : Corporate branding; Services Quality; Loyalty Trust; Price; Switching and Mobile Telecom service providers;

   Abstract : This research is carried out to know the role of corporate branding in mobile phone telecommunication along with different influencing factors involved in the purchase of mobile telephone connections. This thesis discusses corporate branding from consumer’s point of view that how much they value it and what type of role it has. READ MORE