Essays about: "case study of service marketing in logistics industry"
Showing result 1 - 5 of 10 essays containing the words case study of service marketing in logistics industry.
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1. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.
University essay from Umeå universitet/FöretagsekonomiAbstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE
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2. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market
University essay from Göteborgs universitet/Graduate SchoolAbstract : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. READ MORE
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3. The Flying Frustration : A study of customer frustration within the SAS EuroBonus program
University essay from Högskolan i Jönköping/IHH, Marketing and LogisticsAbstract : In today's competitive marketplace, relationship marketing has become an important factor. Companies want to achieve customer loyalty through sustainable long-term relationships with customers, especially in the service industry. Thus, companies implement loyalty programs, and conduct consumer research to evaluate the success of these programs. READ MORE
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4. Customized Marketing - An approach for SMEs to improve customer satisfaction : The case of firms operating in the shipping industry
University essay fromAbstract : Nowadays, firms are increasingly recognizing the true value of customer satisfaction. In the major market, Mass Customization has emerged trend as firms started to recognize the value of their existing services. READ MORE
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5. Identifying critical service issues in the service encounter – a first step in the development of a conceptual model for the shipping industry
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Title Identifying critical service issues in the service encounter – a first step in the development of a conceptual for the shipping industry Author Claas Boomgaarden Key Words Service Quality, Service Encounter, SERVQUAL, INDSERV, PDSQ, LSQM, Shipping Industry, Service Science, Service Dominant Logic, Relationship Marketing Purpose The purpose of this research is to provide a first step in the development of a conceptual model for service quality in the shipping industry. Theoretical Perspectives This study is embedded in the theoretical field of service quality. READ MORE
