Essays about: "communicating eco"

Showing result 6 - 10 of 10 essays containing the words communicating eco.

  1. 6. Addressing Eco-friendliness as a Marketing Strategy: An investigation in the car industry : MBA-thesis in marketing

    University essay from Akademin för utbildning och ekonomi

    Author : Emilene Reis Leite; [2010]
    Keywords : Green Marketing; Innovation; Value creation; Market orientation;

    Abstract : Research Questions: Environmental consideration has influenced managerial decisions and has required from firms to develop an organizational culture that focus on the environmental issues. Despite the importance of adopting a business philosophy that take into account the ecological concerns few studies have examined the relationship between market orientation and environmental practices. READ MORE

  3. 7. Eco-labelling on Package Tours : A study about sustainable tourism

    University essay from IHH, Företagsekonomi

    Author : Sofia Jägerlind Puuri; Martin Henriksson; Johannes Brun Johansson; [2010]
    Keywords : eco-labelling; sustainable tourism; Green Globe; Svanen; Ving; congruity theory; theory of planned behaviour; communication of eco-labels; miljömärkning; hållbar turism; Green Globe; Svanen; Ving; kongruens teori; teori om planerat beteende; kommunikation av miljömärkning;

    Abstract : Background: The tourism industry is one of the largest industries in the world, with annual revenues exceeding US$ 850 billion. Because of the size and nature of the industry, tourism is seen as one of the largest contributors to the negative effects on the environment today. READ MORE

  4. 8. Have we arrived yet? : Ecotourism operators managing dilemmas in Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Kristina Axheim; Jessie Kit Wah Ng; [2009]
    Keywords : Ecotourism; ecotourism operators; dilemma; three perspectives; eco-tour;

    Abstract : The concern for the environment and social aspects have been highlighting in the concept of ecotourism. Tourism is a growing industry, where ecotourism is one of the fastest growing components in tourism today. READ MORE

  5. 9. Empowering consumers' choice: A new eco-label revealing environmental impact of products and services

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Camille Ouellette; [2007]
    Keywords : visual representation; eco-label; comparison environmental impact; Environmental studies; Miljöstudier; Earth and Environmental Sciences;

    Abstract : The provision of environmental information is crucial in the effort to reach sustainability. In the last decades, it has been acknowledged that the promotion of sustainable consumption lifestyles cannot be achieved without providing individual consumers with environmental information and education. READ MORE

  6. 10. Morgontidningars miljöstrategier : drivkrafter idag och i framtiden

    University essay from SLU/Dept. of Economics

    Author : Therese Samuelsson; Petra Westermark; [2004]
    Keywords : miljö; ISO 14001; tidningsföretag; miljöstrategier; Svanen; miljöarbete; miljöledningssystem; morgontidningar;

    Abstract : Society's interest for environmental issues was reinforced in the 1960:s when the book by Rachel Carson, "Silent Spring", came out. She described a picture of a world without birds singing and this got the environmental debate going. READ MORE