Essays about: "customer satisfaction in the telecommunication industry"
Showing result 1 - 5 of 8 essays containing the words customer satisfaction in the telecommunication industry.
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1. Product Differentiation Strategies and Impact of Factors Influencing the Differentiation Process : A Case study of the Mobile Telecom Service Industry of Pakistan
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Telecommunication has evolved tremendously from its origin to the present. Competition has grown in the telecommunications industry. One of the idiosyncratic characteristics of the mobile telecom services industry is the offering of homogenous products/services to the whole market, which indicates services being undifferentiated. READ MORE
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2. Customer Loyalty in the Swedish Telecommunication Industry : A case study at Telia
University essay from Linköpings universitet/Logistik- och kvalitetsutveckling; Linköpings universitet/Tekniska fakultetenAbstract : There are two main purposes of this thesis. The first one is to get a better understanding of the aspects affecting customers’ loyalty in the telecommunication industry, in the context of when customers are using the services. READ MORE
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3. Better products, better world, better image : A Study on the Interaction of Corporate Social Responsibility, New Product Development and Brand Image in the B2B Sector
University essay from Ekonomihögskolan, ELNUAbstract : Title: Better products, better world, better image: A study on the interaction of corporate social responsibility, new product development and brand image in the B2B sector Authors: Soraya Lima Silva & Noora Irina Miettinen Course: Marketing master programme final thesis, 30 ECTS, spring semester 2012,LinnaeusUniversity Keywords: Corporate social responsibility, sustainability, new product development, innovation, B2B brand image, B2B brand perception Purpose: Investigating how customer’s perception of brand image is affected by corporate social responsibility (CSR) and new product development (NPD) in the business-to-business (B2B) sector in the telecommunication and chemical industries. Method: Mixed methods research, cross-sectional research design Interviews with 4 supplier companies Qualitative content analysis on documents of 40 supplier companies Questionnaire to customer companies with 99 responses Findings: CSR and NPD were usually seen as separate and detached activities. READ MORE
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4. Applying lean philosophy to the redesign of service delivery process : A case study in the telecommunication industry
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : Lean is an umbrella term for a powerful combination of techniques to maximize customer value by minimizing waste and achieving continuous flow through a sustainable culture of continuous improvement. The term ―lean is used in the U.S. for what was originally created as the "Toyota Production System" by the Japanese carmaker. READ MORE
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5. The Value Added by the Purchasing Department to the Organization
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : The role of purchasing has been evolving during the last years, increasing its strategic importance inside the organization. Traditionally viewed as a supportive function impacting only the bottom-line of the company, the main performance indicators for purchasing were cost-reduction and savings. READ MORE
