Essays about: "factors affecting brand image"

Showing result 6 - 10 of 11 essays containing the words factors affecting brand image.

  1. 6. The Startup of a Strong Brand - An investigation of brand identity evolution in early-stage startups operating in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Åkesson; Natyra Dajakaj; [2016]
    Keywords : Brand identity; evolvement; CBIM; startup; entrepreneurs; Business and Economics;

    Abstract : The purpose of this dissertation was to study the brand identity evolvement in a startup context. The CBIM framework by Urde (2013) was implemented in the research, in order to understand different elements affecting the process in the creation of a brand identity. The framework includes both an internal –and external perspective. READ MORE

  3. 7. Brand loyalty towards cell phones : A study of Generation Y in Sweden

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Micaela Birkedal; Gabrielle Meister; [2014]
    Keywords : Brand; Brand Loyalty; Generation Y; Perceived brand quality; Brand image; Brand experience; Customer satisfaction; Customer retention and Switching costs;

    Abstract : The purpose of this thesis is to find if the Swedish Generation Y is more brand loyal to cell phones compared to other consumerelectronic, and to find out if some set factors of loyalty affects Generation Y's loyalty more than other.  The conclusion of this thesis is that Generation Y is more loyal to their cell phone brand compared to other consumer electronics, and that the set factors presented are affecting their brand loyalty to different extent. READ MORE

  4. 8. How does it make you feel?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Katie Elizabeth Long; [2014]
    Keywords : Visual Branding; Instagram; Engagement; Social Network Sites; SNS; Social media; public relations; online marketing; photo sharing; brand image; Social Sciences;

    Abstract : The rise of Social Network Sites (SNS) has had a huge impact on the field of public relations in that brands must now consider online branding as part of their strategy. This is a growing area of interest in both academia and practice as we strive to learn more about how to use the new platforms most effectively. READ MORE

  5. 9. A study of factors affecting a firm’s global brand name strategy

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Mélissa Bever; Stéphanie Lallemand; [2011]
    Keywords : ;

    Abstract : In the past few years, the importance of global brand names has increased significantly for  companies in the global market, global brand names are now considered as a fundamental  constituent of the marketing field. The brand name represents a strong impact in the success  of a product or service. READ MORE

  6. 10. Exploring Value Creation Derived from Celebrity Consumption : The paradigmatic elements of Celebrity Negative Information

    University essay from IHH, Företagsekonomi

    Author : Aaron Gonzalez; [2011]
    Keywords : Celebrity consumption; celebrity negative information; value creation; human brands;

    Abstract : The celebrity status is seen in a wide variety of domains that ranges from entertainment, to sport, to politic communities. It operates as a way of providing distinctions and definitions of success within those domains (Marshall, 1997). READ MORE