Essays about: "green social media marketing"
Showing result 11 - 15 of 17 essays containing the words green social media marketing.
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11. Green considerations in a purchase process - An exploratory study considering environmentally concerned individuals
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Consumers decision-making regarding a product involves several cognitive steps in choosing a product over another, but this is not always a straightforward process, as consumers do not evaluate the alternatives in detail when purchasing low involvement products. This study aims to explore the purchase process of environmentally concerned individuals when purchasing green products, building on the question: What do environmentally concerned people consider in a purchase process? Since the environment is a hot topic today, the consumers should search for environmentally sustainable alternatives, however, that is not always the case. READ MORE
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12. #Sustainable#Fastfashion : A qualitative study investigating social media as a channel for fast fashion companies to advertise sustainability
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The fast fashion companies are growing with their cheap and trendy clothing, promoting people to adapt to new trends and to consume. At the same time, many fast fashion companies have started to advertise sustainable strategies which are communicated though social media. READ MORE
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13. Is doing good ever good enough? : A study of Swedish consumers’ perception and attitude towards companies using green marketing
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : Abstract Bachelor´s thesis, Enterprising and Business Development, Linnaeus University School of Business and Economics, 2EB01E, VT 2017 Authors: Malin Borg and Emma Hattenhauer Tutor: Dan Halvarsson Title: ”Is doing good ever good enough?” - a study of Swedish consumers’ perception and attitude towards companies using green marketing. Background: More now than ever are people interested in how they themselves affect the environment and how the companies work green. READ MORE
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14. Popularity of Brand Posts on Sina Weibo: A Correlation Analysis of the Influential Factors on Tuborg’s Brand Community
University essay from Uppsala universitet/Medier och kommunikationAbstract : Social media continues to serve as vehicles for fostering relationships with customers. One specific way to implement this is to create and operate brand fan communities on social networking sites. Brands can place posts (including videos, messages, quizzes, information, and other material) in these brand communities. READ MORE
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15. Paradiset: Sweden’s answer to whole foods : a netnographic case study of modern marketing techniques and how to build a business identity
University essay from SLU/Dept. of EconomicsAbstract : The practice of marketing has changed from a focus on promoting individual products to engaging with people’s identities and lifestyle choices (Belz & Peattie, 2009). A consumer focus and sustainability movement has triggered the marketing development further, where techniques such as green and social marketing are used to reach the more conscious customer. READ MORE
