Essays about: "importance of communication for service INDUSTRY"

Showing result 26 - 30 of 30 essays containing the words importance of communication for service INDUSTRY.

  1. 26. Customer Value Over price in the Battle for More Market share -a case study of Alfa Laval India Limited

    University essay from Göteborgs universitet/Graduate School

    Author : Vinita Batra; Jessica Lister; [2010-06-16]
    Keywords : Value creation; Value communication; Price; Price wars; Factors of value; Leveraging values; Market share; Emerging market;

    Abstract : To optimize performance and create competitive advantage, which ultimately leads to greater market share, firm knowledge and understanding of where customer value resides is of upmost importance. Theory indicates that price is a significant factor affecting purchasing decisions but is considered to be of lesser importance for long-term commitments between firms where other factors of customer value play a greater role. READ MORE

  3. 27. Ledtidens betydelse för privata skogsägares kundnöjdhet i samband med gallring

    University essay from SLU/Dept. of Forest Resource Management

    Author : Martin Roth; [2010]
    Keywords : Gap-teorin; virkesköp; kundnöjdhet; enkätundersökning;

    Abstract : Today, a large proportion of wood supplied for the Swedish forest industry is bought from private forest owners while forest companies at the same time provide the forest owners with services such as logging services and transportation. Today, forest companies work extensively with keeping the time used for transport and logging short. READ MORE

  4. 28. Controlling Word-of-Mouth : A qualitative study of the hotel industry in the region of Jönköping

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Andreas Mård; Patrick Jonasson; [2007]
    Keywords : Word-of-Mouth; Service Marketing; Relationship Marketing; Hotel; Word-of-Mouth; Servicemarknadsföring; Relationsmarknadsföring; Hotell;

    Abstract : Som människa i dagens samhälle blir man, varje dag, exponerad av ett mycket stort antal marknadsföringsbudskap i form av annonser och reklam, ett antal som är omöjligt för en enskild individ att ta in. Företag har därför svårt att nå ut till sina segment utan att spendera stora resurser på sin marknadsföring. READ MORE

  5. 29. Security Architecture and Technologies for the Electronic Document Exchange with SOAP as Communication Protocol

    University essay from Institutionen för systemteknik

    Author : Marcus Dahlén; [2005]
    Keywords : Informationsteknik; SOAP; XML; Web Service; J2EE; security; SSL; MTOM; Risk Assessment; XML Digital Signature; XML Encryption; XKMS; Informationsteknik;

    Abstract : In many industries the tracking and tracing of products within the supply chain is required by law. Companies in the metal working industry exchange so-called material test reports, which specify the product’s properties, the customer’s requirements, and serve as an assurance between the supplier and the customer. READ MORE

  6. 30. Towards a Custermer-oriented Organization. A study at Tetra Pak Processing Systems AB

    University essay from Lunds universitet/Produktionsekonomi

    Author : Fredrik Lundquist; [2003]
    Keywords : Customer value.; Branding strategies; Image; Service quality; Customer relationship management; Service management; Technology and Engineering;

    Abstract : In later time many companies have faced a major strategically change of focus and companies that have previous acted as traditional product manufacturers now describe themselves as providers of complete solutions. Tetra Pak Processing Systems, operating in the liquid food processing industry, has faced an increased level of competition the past years. READ MORE