Essays about: "importance of personal selling"

Showing result 6 - 9 of 9 essays containing the words importance of personal selling.

1. 6. Multichannel Integration: The Case of Infor

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Jimmy Gyllenskepp; Jacob Jönsson; [2015]
   Keywords : multichannel integration; customer relationship management; CRM channels; B2B case study;

   Abstract : This study’s aim is to examine how companies integrate their multiple CRM channels to enhance the relationships with the customers. A qualitative method was used and the collection of data was conducted from eleven interviews. The interviews were semi-structured with open-ended questions. READ MORE

3. 7. The effect of rhetoric in personal selling : An observational study of how IKEA uses rhetoric in their sales interactions

   University essay from IHH, Marketing and Logistics

   Author : Sara Hellsten; Maria Lidgren; [2011]
   Keywords : Rhetoric; Personal Selling; IKEA Jönköping; Trust; Credibility; Persuasion; Attitude; Product Knowledge; Add-on sales;

   Abstract : Background: Rhetoric can be traced back to antiquity and is today a well used tool within marketing and persuasion. Although rhetoric is said to be the art of persuasion there is a lack of research concerning rhetoric used in personal selling, even though persuasion is one of the most important aspects of personal selling. READ MORE

4. 8. Selling relationships for a better world : A study showing the importance of relationships and communication in global procurement organizations

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Fredrik Carleson; [2005]
   Keywords : organisationskommunikation; kundkontakter; relationsmarknadsföring; communication in organizations; customer relations; relationship marketing; Organizational science; Organisationsteori; Press and communication sciences; Journalistik; media; kommunikation; Social Sciences;

   Abstract : Problem: Inter Agency Procurement Services Office (IAPSO) is an office within United Nations Development Programme (UNDP) that handles procurement for governments, non-governmental organizations (NGO's), United Nations agencies, international finance institutions etc. Annually all UNDP offices and organizations are measured for performance and customer satisfaction in a quantitative Bureau of Management (BoM) survey. READ MORE

5. 9. Factors that influence users' perceptions of trust in e-commerce

   University essay from Institutionen för kommunikation och information

   Author : Elisabeth Chanko; [2004]
   Keywords : business-to-customer e-commerce; consumer trust; usability; web site design; security;

   Abstract : The popularity of personal computers and recent advances in Internet technology has provided companies with a new medium for selling their products and increasing their customer base. Due to the influx and acceptance of these new possibilities for both users and businesses, all the more organizations are choosing to exploit electronic commerce. READ MORE