Advanced search

Showing result 1 - 5 of 9 essays matching the above criteria.

1. 1. Life cycle cost analysis as a tool for industrial sales: lessons from two industries in India Subcon

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : P USHANI CHATHURANGA SANDEEPANI JAYASIRI FERNANDO; ANGODA L PIYANKARA JAYADEWA GUNARATHNA; [2022]
   Keywords : LCCA; Sales Process; Industrial Sales; Industrial Buyer Behavior; Internal Customer; Sales Function; Sales Tools;

   Abstract : Industrial selling is considered to be one of the highly challenging tasks and sales personnel are exploring new strategies and tools to stay ahead of the competition to achieve organizational objectives. The study has focused on adding to the academic knowledge of the use of an innovative and creative sales tool to enhance the performance of the function. READ MORE

3. 2. Varumärkesbyggande säljstöd för virkesköpare i skogsbranschen : en fallstudie om Martinsons Skogshandbok

   University essay from SLU/Dept. of Forest Economics

   Author : Julia Algotsson; [2020]
   Keywords : försäljning; försäljningsstöd; marknadsföring; premium-differentiering; varumärke; varumärkesbyggnad; varumärkesidentitet; virkesköpare; branding; brand building; business-to-business; business-to-business sales support; forest industry; sales; sales management; sales support;

   Abstract : I takt mot ett fossilfritt samhälle blickar allt fler mot den förnybara skogsråvaran. Skogsindustrin går på högvarv och konkurrensen hårdnar. Aldrig förr har marknadsföring varit så aktuellt, och till den hör teorin om försäljning. READ MORE

4. 3. From Selling Point to Experience Point - A Qualitative Exploration of How Millennials Shop Offline and How to Attract Them to Physical Retail Stores

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Annemarie Besenthal; Svea Pohl; [2018]
   Keywords : Customer experience; motivations; expectations; physical retail; tech and touch; engagement; emotions; in-store customer experience; experience point; emotional experience; Business and Economics;

   Abstract : The purpose of this thesis is to understand the motivations and expectations of millennials to shop offline in order to find out how retailers can respond to these by means of in-store customer experience and thus create an attractive experience point. We first examined literature in regards to motivations and expectations that influence customer behaviour in order to gain an understanding of the customer perspective. READ MORE

5. 4. Addressing dairy production challenges through a shared value approach : a case study of an Indonesian cooperative

   University essay from SLU/Dept. of Economics

   Author : Simon Svensson; [2016]
   Keywords : dairy cooperative; innovation; networks; case study; semi-structured interviews; Indonesia;

   Abstract : The global demand for agricultural outputs are increasing due to the earth’s growing population and the numerous challenges related to it has been presented with many proposed solutions. In countries defined as developing markets and economies, challenges associated with the needs of the population are particularly difficult to meet. READ MORE

6. 5. Sports Marketing in European Clubs

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Daniel Yera; Alexandra Pichou; [2015]
   Keywords : Sports marketing; football; European teams; marketing strategy; advertisement; public relation; sponsorship; sales promotion; direct marketing; personal selling;

   Abstract : Sports marketing have been growing constantly over the last years and have become a key for the success of the football clubs. The methods used have become more sophisticated and an increasing number of clubs are realizing the importance of the marketing and specially the promotion strategies. READ MORE