Essays about: "international marketing"

Showing result 56 - 60 of 421 essays containing the words international marketing.

1. 56. Sustainable Marketing : Challenges faced when implementing sustainable marketing strategies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Patricia Collazo; Anita Radu; Berglund Mikaela; [2020]
   Keywords : Sustainability; large company; marketing; sustainable marketing; implementation.;

   Abstract : Purpose: There is an increasing interest in sustainability, literature testifies that more and more customers are requesting sustainable products. This increasing request impacts companies that are therefore forced not only to provide sustainable alternatives but also turn their business into a more sustainable one. READ MORE

3. 57. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter

   University essay from Göteborgs universitet/Graduate School

   Author : Rebecca Hering; Sarah Abaid; [2019-07-03]
   Keywords : Entering foreign markets; E-commerce; Cultural impact in international business contexts; Marketing activities;

   Abstract : Previous research provides a range of theories regarding businesses that seek to expand globally both online or physically. Several of them include aspects such as culture, marketing and other factors that needs to be considered, however, there is no evidence of combining them when examining how to enter a foreign market. READ MORE

4. 58. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

   University essay from Göteborgs universitet/Graduate School

   Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
   Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

   Abstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE

5. 59. Driving Online Brand Engagement, Trust, and Purchase Intention on Instagram : The Effect of Social Commerce Marketing Stimuli

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Sandra Ziadkhani Ghasemi; Merili Palmet; [2019]
   Keywords : Social commerce; marketing stimuli; online brand engagement; brand trust; online purchase intention;

   Abstract : Building on the stimulus-organism-response model, this paper aims to fill the considerable research gap by developing a deeper understanding of social commerce as a global emerging phenomenon and investigating the effectiveness of social commerce marketing stimuli and its consequences on consumer behavior on Instagram. The study adopts a mixed-methodology approach, including a web-based survey and a focus group interview, to build a deeper understanding of the phenomenon and account for the social aspects of social commerce. READ MORE

6. 60. How Marketing Managers Work with Social Media and Measure its Effectiveness : A multiple-case study focusing on the B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Lindholm; Swic Carl-Fredrik; Alm Olivia; [2019]
   Keywords : Social media; Measurements; Effectiveness; Business-to-Business;

   Abstract : In the past few years, a topic that has caught much attention by academia is the rather new concept of ‘social media’. Today, it is expected by business-to-business organizations to involve social media in their marketing activities. READ MORE