Essays about: "international marketing"

Showing result 66 - 70 of 421 essays containing the words international marketing.

1. 66. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Michelle Larsson; Karin Jakobsson; [2019]
   Keywords : Standardization; Adaptation; Marketing Mix; 7Ps; Internationalisation; Service Firm; PSF;

   Abstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE

3. 67. Examining the Fans’ Perception of Sponsorship Fit in eSports

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Árni Alexander Baldvinsson; Joel Isopahkala; [2019]
   Keywords : eSports; sponsorship; sponsorship fit; perceived fit; eSports fans; Business and Economics;

   Abstract : Title: Examining the fan’s Perception of Sponsorship fit in eSports - Exploratory study of Traditional Sports Determinants of Sponsorship Fit in the Context of eSports. Date of seminar: 2019-06-05 Course: BUSN 39 - Degree Project in Global Marketing Authors: Árni Alexander Baldvinsson & Joel Isopahkala Supervisor: Andrea Lucarelli Keyword: eSports, sponsorship, sponsorship fit, perceived fit, eSports fans Thesis purpose: The main purpose of this thesis is to gain understanding of how fans perceive sponsorships in eSports. READ MORE

4. 68. Creating Engaging Brand Posts on Social Media : A quantitative study on brand post characteristics and consumer engagement

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Xuan Lu; Laura Woo; [2019]
   Keywords : Social Media Marketing; Consumer Engagement; Instagram; Fast Food; Beverage; Brand Post; Content Analysis; engagemang; sociala medier; snabbmat; dryck; instagram; inlägg;

   Abstract : Background: Over the past two decades, the media landscape has undergonesubstantial changes. Social media is increasingly replacing traditionalmedia, which has influenced the way of advertising. Social mediaplatforms enable a two-way communication between brands and itsconsumers. READ MORE

5. 69. Community-Based Social Marketing: an investigation of sustainable behavioral change strategies at the municipality level in Sweden

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Connor Allen; [2019]
   Keywords : Sustainable development; Carbon dioxide emissions; Household consumption; International Panel on Climate Change; Practices;

   Abstract : The new Special Report on Global Warming of 1.5 °C by the International Panel on Climate Change presents the drastic need to reduce greenhouse gas emissions for the security and sustainable development of human kind. READ MORE

6. 70. Farmer group approach to commercialization of smallholder agriculture. Do social capital and collective action arrangements matter? The case of indigenous chicken farmer groups in Mutare district, Zimbabwe.

   University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and Management

   Author : Maurice Ndoro; [2019]
   Keywords : Farmer groups; Collective action; Social capital; Commercialization; Smallholder agriculture; Zimbabwe; Agriculture and Food Sciences;

   Abstract : The commercialisation of smallholder agriculture is increasingly recognised as key to economic development and poverty alleviation. Interventions to promote commercialisation of smallholder agriculture in most cases adopt the farmer group approach as an efficient collective action initiative for enhancing marketing performance. READ MORE