Essays about: "legal environment in marketing"
Showing result 6 - 10 of 17 essays containing the words legal environment in marketing.
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6. The Implications for Consumer Protection Law in the European Union of Behaviourally Informed Commercial Practices
University essay from Lunds universitet/Juridiska institutionenAbstract : What level of influence should market actors be allowed to exert over consumers’ transactional decisions? While persuasive marketing is inherent to free markets and therefore uncontroversial, relatively recent research in the field of behavioural economics about systemic errors in human decision-making has shown just how susceptible consumers are to the will of market actors. Within a rapidly evolving commercial environment, characterised by new technology that resembles science fiction at times, it is time to reconsider whether consumers are adequately protected. READ MORE
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7. Corporate social responsibility review in total quality management framework
University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och SamhällsbyggnadAbstract : Corporate social responsibility has become part of the economic terminology since the seventh decade of the 20th century. From the beginning of the 21st century this context extended and multidimensional with several economic, social and legal connections. READ MORE
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8. Sustainable Tourism Development in Gjirokastra : a current situation analysis
University essay from Högskolan i Halmstad/Sektionen för humaniora (HUM)Abstract : The typical tourism planning and development process can be divided into different phases: preparation (goals and objectives), research, conclusions, recommendations, implementation, monitoring & evaluation. This thesis is a part of such a development process and position itself in the research phase with the aim to create a knowledge base for future sustainable development of tourism in the world heritage city of Gjirokastra in the southern part of Albania. READ MORE
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9. Important Perception of Market Entry Barriers and Factors in Africa : Case Study on Ethiopia and Egypt
University essay from Ekonomihögskolan, ELNUAbstract : Globalization, rising affluence in developing and transitional economies, improved infrastructure, and advancements in communication and information technologies have increased the opportunities for marketing services beyond borders. For the last decade African economies has been growing which has created enormous opportunity for international companies. READ MORE
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10. What’s in a Name? : A study on the success factors of brand naming in China
University essay from Internationella HandelshögskolanAbstract : Background China is highly relevant in today’s economic environment and will be even more important in the upcoming years, since the Chinese economy, including its domestic consumer market, will keep growing. The country has changed from a merely manufacturing nation to a fast growing consumer market that offers promising marketing opportunities for Western companies. READ MORE
