Essays about: "marketing for public organization"

Showing result 1 - 5 of 25 essays containing the words marketing for public organization.

  1. 1. A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Jenny Larsen; Astrid Johansson; [2023]
    Keywords : NPO; non-profit organization; framing; storytelling; brand ambassadors; Rosa Bandet; marketing strategy; strategic communication; online campaign; Social Sciences;

    Abstract : This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. READ MORE

  3. 2. Crisis Communication Management: -A Case Study of Oxfam’s 2018 Credibility Crisis

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Cassandra Abrache; [2019]
    Keywords : Crisis communication; Social media; Social Mediated Crisis Communication;

    Abstract : The growth of social media has set demands on organizations to be online and interact with stakeholders, especially during a crisis. The public are no longer seen as passive receivers of marketing messages. Previous studies have shown that the need for information increases during a crisis. READ MORE

  4. 3. Gamification – The solution for a sustainable society?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Patrik Björk; Olivia Zandin; [2019]
    Keywords : Gamification; public organization; municipality; strategic communication; digitalization; innovation; citizen engagement; dialogue; marketing communication; City Points; participatory budget; offentliga organisationer; kommuner; digital strategisk kommunikation; digitalisering; medborgerligt engagemang; medborgardialog; deltagande budget; Social Sciences;

    Abstract : Den offentliga sektorn står inför utmaningar när det kommer till digitalisering och medborgare har höga förväntningar på att den offentliga sektorn ska vara effektiv och erbjuda högkvalitativ service. År 2018 tilldelades den portugisiska kommunen Cascais ett pris från organisationen World Summit Awards för sin digitala plattform City Points Cascais inom kategorin, Digital Innovation in Government and Citizen Engagement. READ MORE

  5. 4. Branding in Public Transportation: Campfires and Beyond

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Caroline Sandén Gustafsson; Alice Fregne; [2019]
    Keywords : Marketing; Branding; Public Organization; Transportation; Sustainability; Business and Economics;

    Abstract : The purpose of this research is to study how organizations in public transportation are viewing branding. We aim for this thesis to acknowledge branding as a tool to create a strong brand. This thesis is of importance due to the influence public organizations within transportation hold for Sweden to reach their sustainability goals. READ MORE

  6. 5. The dilemma of implementation of Integrated marketing communication

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : TianLi Li; Xiaoyu Zhang; Kai Yang; [2018]
    Keywords : ;

    Abstract : Background: Integrated marketing communication (IMC) became increasingly popular since 2005, the IMC is built of four parts. The first part is a concept and it also is the process. The second part explains that IMC needs special skill and knowledges. READ MORE