Essays about: "marketing success FACTORS"
Showing result 1 - 5 of 105 essays containing the words marketing success FACTORS.
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1. In video assistant referee we trust? A quantitative study of Swedish football supporters' perception of VAR and attitude towards implementing VAR
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In 2016, the International Football Association Board (IFAB) approved the use of Video Assistant Referee (VAR) in football. In recent years, an ongoing debate has unfolded in Sweden regarding the potential implementation of VAR in Allsvenskan. READ MORE
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2. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE
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3. How digitalization and package deals can be measured and compared for hotels in the tourism sector : A comparative study of hotels in the counties of Halland and Kalmar
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Tourism plays a crucial role in driving economic growth and regional development for countries worldwide as well as spurring economic growth in counties within regions. This thesis delves into the unexplored potential of two Swedish counties, Halland and Kalmar, as tourist destinations. READ MORE
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4. Tourism Marketing Management and Competitiveness A Case Study in Öland & Gotland
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : The drastic growth in the tourism industry is continuously raising questions for destinations regarding competitiveness in today's global market share. For small island destinations, destination management in the terms of marketing is a crucial factor that defines the competitiveness and success of smaller islands in order to remain competitive and economically benefit in the fast growing tourism industry. READ MORE
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5. Market for Reuse - Investigating reuse of acoustic ceilings from a market perspective
University essay from Lunds universitet/ProduktionsekonomiAbstract : Context: Today, 96% of Sweden’s materials come from virgin resources and only 3.4% of resources used in Sweden are retained in the value chain. From a total of 266 million tonnes fed into the economy each year, 46.9% consist of construction materials. READ MORE