Advanced search
Showing result 1 - 5 of 12 essays matching the above criteria.
-
1. Net Present Value of Investments in Data Warehousing and Differences Across Firm Sizes
University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiAbstract : The continuous advent of data management technologies has enabled small and medium-sized enterprises (SME)s like Transalb Kühl- und Express-GmbH, a small German trucking company, to explore the strategic and financial benefits of data warehousing. This case study evaluates the data warehouse investment at Transalb by employing a Net Present Value (NPV) analysis to determine its financial viability. READ MORE
-
2. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE
-
3. Effects of outsourcing transactional processes : A multiple cases study of Swedish SMEs on risks found within the internal control
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : BackgroundToday’s competitive market forces companies to focus on their core processes. As a result, the number of outsourcing arrangements has grown and especially transactional processes outsourcing, which is clearly evident in Sweden. READ MORE
-
4. Innovation through co-creation : Strategies to manage the Challenges of Co-Creation
University essay from Umeå universitet/FöretagsekonomiAbstract : Co-creation has become an important source of competitive advantage for many businesses in the modern world. Therefore, managing co-creation has become an important topic among practitioners and researchers, but there has been little research done on addressing and managing the challenges faced by co-creating companies. READ MORE
-
5. The Influence Of Outsourcing Production On Performance Objectives In A Manufacturing SME Context
University essay from Högskolan i Jönköping/JTH, Industriell organisation och produktionAbstract : The increasing globalisation leads to tougher competition caused by various options that come along such as outsourcing production to Asia. The success of a company depends on its ability to stay competitive compared to other companies. Outsourcing production to Asia includes high amount of planning to have an equal set-up level as in Sweden. READ MORE