Essays about: "reference group marketing"

Showing result 1 - 5 of 16 essays containing the words reference group marketing.

  1. 1. The influences on consumers’ decision to fly or not to fly

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Johanna Gullbrandsson; Ludwig Löfkvist Andersson; [2020]
    Keywords : Flight-shame; consumer behaviour; climate debate; aviation industry; travel; transportation;

    Abstract : Over the years, the consumption of airplane travels has increased, and the aviation industry is seen as one of the fastest growing sources for greenhouse gases. As a result, the climate debate has intensified and the phenomenon “flight-shame” has been introduced which has contributed to more environmental awareness. READ MORE

  3. 2. Exploring the link between social media and graduate entrepreneurship : A study on social media’s influence on last-year undergraduate students’ self-efficacy with regards to their entrepreneurial intentions

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Krasimira Stoyanova; [2017]
    Keywords : social media; graduate entrepreneurship; self-efficacy; entrepreneurial intentions;

    Abstract : This paper’s objective is to examine the social media influence on students’ self-efficacy with regards to their entrepreneurial intentions. This thesis explores a topic which has received little to no attention at all, and the investigation sheds light on social media in an aspect different from marketing. READ MORE

  4. 3. Influences on the Adaptation and Standardization Level of Swedish MNCs in the German Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tyll Wuerfel; Ellen Weiler; [2016]
    Keywords : Standardization; Adaptation; International Marketing Strategy; Sweden; Germany; MNC; Competitive Advantage; Customer Response; Economic Freedom; Consumer Perspective; Retailing; Clas Ohlson; Hardware Store;

    Abstract : The purpose of this thesis is to describe how the factors influence the level of adaptation and standardization of a marketing strategy and subsequently analyze how the factors influence the level of adaptation and standardization of Swedish MNCs’ in the German market. The relevant factors for the decision towards standardization and adaptation are found out using a framework composed by Viswanathan & Dickson (2007). READ MORE

  5. 4. Gymnasieelevers attityder till jobb inom skogsbranschen

    University essay from SLU/Department of Forest Biomaterials and Technology (from 131204)

    Author : Sandra Abrahamsson; Viktor Nilsson; [2014]
    Keywords : marknadsföring; rekrytering; imageproblem; kunskapsnivå;

    Abstract : Många skogsföretag är dåliga på att marknadsföra sig som arbetsgivare. Detta har lett till att de skogsjobb som finns är okända för många ungdomar, vilket leder till ett dåligt intresse och svårigheter att rekrytera till skogliga utbildningar. READ MORE

  6. 5. Corporate Reputation Management of Swedish Universities in Marketing Perspective - An Example of Lund University

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Chengmin Zhang; Xiaoying Wang; [2013]
    Keywords : corporate reputation; reference group; decision making process; marketing promotion strategy; Lund University; Business and Economics;

    Abstract : Sweden was one of the most popular countries where many non-European students chose as the destination to study. However, since the introduction of tuition fees in the autumn of 2011, there has been a major reduction of enrolment in the total number of non-European students. READ MORE