Essays about: "retail CRM"

Showing result 1 - 5 of 8 essays containing the words retail CRM.

1. 1. Customer segmentation in Retail: An Experiment in Sweden

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Nagma Athar Memon; [2023]
   Keywords : Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

   Abstract : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. READ MORE

3. 2. Customer Relationships and Physical Stores in Omnichannel Context: A Qualitative Study of Retail Brand and Store Manager Perspectives

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Song Thu Nguyen; Joo Won Lee; [2023]
   Keywords : Customer Relationships; Physical Stores; Omnichannel Context; Retailing; CRM; Relationship Marketing; Business and Economics;

   Abstract : This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. READ MORE

4. 3. RETAIL IS DETAIL : Customers’ Attraction to Physical Retail Stores Within Consumer Electronics

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Tina Mohammadi; [2020]
   Keywords : Customer Experience; Customer relationship; E-commerce; Customer service; Physical stores; Retail industry; Consumer electronics; Elgiganten; CRM;

   Abstract : Most companies' desire is to create customer relationships and the working methods have changed as a result of the increased e-commerce. Because of digitalization, the retailing field has changed dramatically. Consequently, physical stores are facing competition from online companies. READ MORE

5. 4. Critical Success Factors for Integration of Enterprise Resource Planning System

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Kambiz Kafi; [2018]
   Keywords : ERP; Legacy System; Critical Success Factors CSF ; Business Process Changes; Strategic and Tactic CSFs; Software Configuration; Software Alignment; Integration of ERPs;

   Abstract : Title: Critical Success Factors for Integration of Enterprise Resource Planning System   Level: Student thesis, final assignment for Master Degree (one year) in Business Administration   Author: Kambiz Kafi   Supervisor: Dr. Maria Fregidou-Malama   Examiner: Dr. READ MORE

6. 5. CRM systems management and use : From retail stores perspective

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Johanna Broman; Patricia Lundin; [2017]
   Keywords : CRM systems; Customer Relationship Management systems; Retail market; Store level; customer relationships;

   Abstract : The purpose of this thesis is to explore how stores in the retail sector and in business to consumers´ relations, are engaged in the CRM systems use and management. The purpose is also to see if the information that is gathered by the headquarters is transferred down to the stores. READ MORE