Essays about: "retail service thesis"

Showing result 16 - 20 of 103 essays containing the words retail service thesis.

1. 16. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.

   University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amelia Nablsi; Swapnajit Saha; [2021]
   Keywords : E-loyalty; e-satisfaction; e-trust; e-commerce; e-retail; e-tail quality;

   Abstract : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. READ MORE

3. 17. The Business Mode of Cmmercial Education Centers : Factors that Potential Customers Care about and Profitability of a Real Project

   University essay from KTH/Fastigheter och byggande

   Author : Zijian Dai; [2021]
   Keywords : Commercial education centers; questionnaire survey; DCF analysis; kommersiella utbildningscentra; enkätundersökning; DCF-analys;

   Abstract : Commercial education center is a new business mode that has just appeared in Chinese real estate market in recent years. It is directly derived from the business mode of shopping malls. READ MORE

4. 18. Embrace the Experience : A multiple case study of customer experience strategies within the Swedish retail market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Linus Eriksson; Emmy Rosander; [2021]
   Keywords : Customer Experience; Customer Journey; Touchpoints; Service-dominant Logic; Omnichannel;

   Abstract : The concept of customer experience has an increasing interest among organizations today since customers have become picky and demands for an experience are an existing fact. In the early 2000s, a paradigm shift was found, where focus from a goods-dominant logic was moved to a service-dominant logic which came to have a great impact on how to manage customer experiences today. READ MORE

5. 19. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

   University essay from Umeå universitet/Företagsekonomi

   Author : Sejin Hahn; Sarafat Hossain; [2021]
   Keywords : Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

   Abstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE

6. 20. A self-service design concept for last mile delivery: The solution for retail stores in urban environments

   University essay from Lunds universitet/Förpackningslogistik

   Author : Matilda Holmqvist; Lisa Johansson; [2021]
   Keywords : retail store; market study; urban environment; last mile delivery; self- service; product development; Technology and Engineering;

   Abstract : The world is constantly changing, and business strategies are changing with it. Companies are offering new delivery options and technologies for customers globally when doing purchases. IKEA, a global furniture retailer, is expanding their touchpoints by opening retail stores in city centre locations in order to become more accessible. READ MORE