Essays about: "sample of theoretical background"

Showing result 16 - 20 of 68 essays containing the words sample of theoretical background.

  1. 16. The Mystery of Social Media Influencers Influencing Characteristics : An exploratory study on how social media influencers characteristics influence consumer purchase intentions

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Håkansson; Emelie Jansson; Noah Kapteijn; [2020]
    Keywords : SMI; purchase intentions; SMI characteristics; attractiveness; similarities; authenticity; trustworthiness;

    Abstract : Background: Social media have had a big influence on consumers engagement and the upcoming of social media influencers. Social media influencers are often seen as people who are similar to their audience and could be seen as strong opinion leaders. READ MORE

  3. 17. Stratigraphic and palaeoenvironmental observations in the deposits of a postglacial kettle hole, in the county of Västernorrland

    University essay from Umeå universitet/Institutionen för idé- och samhällsstudier

    Author : Genofeva Eva Kourela; [2020]
    Keywords : Multiproxy analysis; palaeoenvironment; minerals; peat accumulation; kettle hole; Coleoptera; environmental archaeology;

    Abstract : The increased human impact on the environment and climate after the retreat of the Last Glacial has strengthened its importance in the region of Västernorrland where Mesolithic sites are evident. This study focuses on a multiproxy analysis, where archaeological and natural science methods are combined to test several techniques in a peat sample. READ MORE

  4. 18. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xiangru Meng; Yue Xiao; [2020]
    Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

  5. 19. Why is a spectator’s eye caught? : A qualitative study exploring Sponsorship Communication in an Entertainment Event context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Agnes Håkansson; Emma Bengtsson; Karlsson Lina; [2020]
    Keywords : Sponsorship; communication; event marketing; entertainment event; sponsorship communication at entertainment events; viewer’s perspective;

    Abstract : Background: Sponsorships are a way for brands to communicate with their observers at entertainment events. Sponsorship cues, event context, and consumer/sponsor relationships are important to be aware of in order to create impacting sponsorship communication. READ MORE

  6. 20. The Exploring Digital Framework: A Comparative Case Study within the Swedish Manufacturing Industry

    University essay from Lunds universitet/Produktionsekonomi

    Author : Daniel Ögren; [2020]
    Keywords : Exploring Digital Framework; Digitalization; Digital Agenda; Digital Disruption; Digital Strategy; Digital Business Strategy; Digital Transformation; Digital Drivers; Digital Challenges; Digital Debt; Digital Surplus; Digital Roadmap; Swedish Manufacturing Industry; Servitization; Techquilibrium; Business and Economics; Technology and Engineering;

    Abstract : Title: The Exploring Digital Framework: A Comparative Case Study within the Swedish Manufacturing Industry Author: Daniel Ögren Supervisors: Carl-Johan Asplund (LTH), Jonathan Bergsteen (Triathlon Group), Fredrik Wadsten (Triathlon Group) Background: As new digital technologies and concepts arise, the inherent meaning of digitalization broadens. Consequently, companies experience increasing complexity of setting digital priorities and successfully carrying through digital initiatives. READ MORE