Essays about: "strategic corporate social responsibility"

Showing result 6 - 10 of 106 essays containing the words strategic corporate social responsibility.

  1. 6. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

    University essay from Umeå universitet/Företagsekonomi

    Author : Emelie Rantatalo; Linda Jonsson; [2023]
    Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

    Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE

  3. 7. Corporate Social Responsibility and Sustainability Strategies of Multinational Companies - Identifying Gaps between Academic Literature and Practical Implementation

    University essay from Blekinge Tekniska Högskola/Institutionen för strategisk hållbar utveckling

    Author : Jeffery Recker; Robbin Schiller; Christina Sopp; Stefanie Hoffmann; [2022]
    Keywords : Sustainability Strategies; CSR; Corporate Social Responsibility; Multinational Companies; Strategic Sustainable Development; Five-Level Model;

    Abstract : Multinational companies are one of the primary institutions that negatively impact the environment and society. On the other hand, they have the competence and the financial means to make significant positive contributions toward sustainability. READ MORE

  4. 8. Next Stop: Value Creation - Analysing the Potential to Enhance Public Transport Authorities’ Strategic Corporate Social Responsibility by Providing Mobility as a Service

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nick Reimer; Timo Schirwitz; [2022]
    Keywords : Creating shared value; value creation; social responsibility; corporate social responsibility; strategic corporate social responsibility; business strategy; mobility; mobility as a service; public transport; public transport authority; Business and Economics;

    Abstract : Concepts such as Creating Shared Value [CSV] and Strategic Corporate Social Responsibility [SCSR] respond to a demand for organisations to take responsibility for their contributions to increasing social issues such as social exclusion or the effects of climate change. The concept of SCSR is describing activities that provide economic values for organisations while at the same time targeting social issues, thereby bringing social responsibility into the core of organisations. READ MORE

  5. 9. The implementation of strategic CSR in small and medium-sized enterprises through leadership, communication, and decision-making processes : A qualitative study within the hotel industry

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Cécile Marie Andrée Bru; Stella Hrvatin; [2022]
    Keywords : Strategic CSR Implementation; hotel industry; SMEs; leadership; decision-making; communication;

    Abstract : This paper analyzes how Small and Medium-Sized Enterprises, SMEs in the hotel industry implement strategic Corporate Social Responsibility, CSR through the lenses of leadership, decision-making, and communication. Additionally, this research explores how the implementation differs between small and large hotel companies. READ MORE

  6. 10. Secret sustainability: A case study of why a company might go silent with its green achievements

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Antonia Alan; Jenny Trolläng; [2022]
    Keywords : Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

    Abstract : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. READ MORE