Essays about: "sweden sport sponsor"

Found 5 essays containing the words sweden sport sponsor.

1. 1. Sport Sponsorship : Managing the relationship between a sponsor and a sponsee

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Veronica Lilja; Karin Isacsson; [2017]
   Keywords : sport sponsorship; sweden; business relatioships; sport; sponsorship; gloal; sponsee; sport entity; interorganizational relationship; marginal utility; exchange theory; commitment and trust; benefits; managing; management;

   Abstract : Sports sponsorship accounts for the majority of global sponsorship revenue and is a mutually beneficial business relationship between two parties -the sponsor and the sponsee. The most successful sports sponsorships are based on a good relationship between the sports entity and its sponsor, however, the relationship between the sponsor and the sponsee is difficult to understand due to the lack oftheoretical and managerial implications of the area. READ MORE

3. 2. Increasing the Commercial Value of Womens Football Through a Holistic View on Sponsorship : A Case Study on Women's Football in Sweden

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Pernilla Elardt; Linnéa Hasselgren; Felicia Havik; [2015]
   Keywords : Sports Marketing; Sport Sponsorship; CSR Sponsorship; Women’s Sports; Women’s Football; Sweden;

   Abstract : Background Football is the most popular sport in Sweden today, however the interest for women’s football is decreasing (Sponsor Insight, 2014, Appendix II). The development of women’s football in Sweden has been remarkable during the last decades. READ MORE

4. 3. The Sport Sponsorship Process and Relationships : A Case Study of Sports Teams in Sweden

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Niklas Johansson; Niklas Hansson; [2015]
   Keywords : Sponsorship; Sport sponsorship; Sponsorship fit; Sponsorship objectives; Sponsorship outcomes; Sponsorship approach;

   Abstract : Authors: Niklas Hansson and Niklas Johansson Supervisor: Svante Andersson Keyword(s): Sponsorship, Sport sponsorship, Sponsorship fit, Sponsorship objectives, Sponsorship outcomes, Sponsorship approach Purpose: The purpose of this study is to describe and explore how companies and sports teams decide to enter sponsorship agreements with each other. The purpose is also to explore the entire sponsorship process together with the specific relationships between sponsor/-s and sponsee/-s. READ MORE

5. 4. Sponsorship - Attitudinal Effects of Sponsorship

   University essay from IHH, Företagsekonomi

   Author : Wiktor Jansson; Ilja Johansson; Ali Mehrnoosh; [2009]
   Keywords : attitude change; brand attitude; brand image; brand recall; cognitive consistency; experiment; mere exposure effect; sport sponsorship; Brynäs IF; HV71; Stora Enso.;

   Abstract : Purpose: To investigate how attitudes of hockey supporters change towards a sponsoring company depending on fan type and team commitment. Background: Sponsorship has become a widely accepted and used as a communication tool. In Sweden, sponsoring is a large part of all advertising conducted in the country. READ MORE

6. 5. Enhancing Relationships : Strenghtening customer relations through sport sponsorship

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Justus Leistén; Kamran Sairafi; [2009]
   Keywords : sport sponsorship; relationship marketing; trust; commitment; value; satisfaction; loyalty;

   Abstract : During the 1980s and 1990s, commercial sponsorship grew with a rapid pace with an increase in worldwide spending from $2 billion in 1984 to $18.1 billion in 1997. Also, when the sponsorship market grew the interest amongst business researchers grew and finally became an own topic within business. READ MORE