Essays about: "telecommunication brand"

Showing result 1 - 5 of 13 essays containing the words telecommunication brand.

1. 1. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Jonatan Moen; Magdalena Woodhouse; [2021]
   Keywords : Customer value; Employer attractiveness; Employer branding;

   Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE

3. 2. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

   University essay from Göteborgs universitet/Graduate School

   Author : Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
   Keywords : Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

   Abstract : Purpose – The aim of this study is to explore how societal culture and brand imageries influence consumers’ willingness to pay price premium, along with consumers purchase intentions. Design/methodology/approach – The study is based on a quantitative survey of brand images found in the telecommunication sector and branding literature. READ MORE

4. 3. Drivers and Barriers to Circular Economy Strategies in the Telecommunication Industry

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Daniel Stewart; [2017]
   Keywords : Circular Economy; telecommunication industry; ICT; drivers; barriers; Social Sciences;

   Abstract : The telecommunication industry contributes to environmental impacts through energy usage and material resource use. The incorporation of Circular Economy strategies has the potential to restructure and re-engineer systems like those in the telecommunication industry to capture more value for the business while decreasing environmental impacts of business. READ MORE

5. 4. Customer Loyalty in the Swedish Telecommunication Industry : A case study at Telia

   University essay from Linköpings universitet/Logistik- och kvalitetsutveckling; Linköpings universitet/Tekniska fakulteten

   Author : Juan Carlos Haro Vicente; Emelie Sun; [2015]
   Keywords : Net Promoter Score; loyalty; satisfaction; retention; mobile services; broadband services; multimedia streaming.;

   Abstract : There are two main purposes of this thesis. The first one is to get a better understanding of the aspects affecting customers’ loyalty in the telecommunication industry, in the context of when customers are using the services. READ MORE

6. 5. Better products, better world, better image : A Study on the Interaction of Corporate Social Responsibility, New Product Development and Brand Image in the B2B Sector

   University essay from Ekonomihögskolan, ELNU

   Author : Noora Irina Miettinen; Soraya Lima Silva; [2012]
   Keywords : Corporate social responsibility; sustainability; new product development; innovation; B2B brand image; B2B brand perception; Yrityksen yhteiskuntavastuu; kestävä kehitys; tuotekehitys; innovaatio; B2B brandi-imago; B2B brandivaikutelma; Responsabilidade social coperativa; desenvolvimento de novos produtos; innovaçäo; imagem de marca no setor de de negócios; Företagens samhällsansvar; hållbarhet; produktutveckling; innovation; B2B varumärkesimage; B2B varumärkesuppfattning;

   Abstract : Title: Better products,   better world, better image: A study on the   interaction of corporate social responsibility, new product development and   brand image in the B2B sector Authors: Soraya Lima Silva & Noora Irina Miettinen Course: Marketing master programme final thesis, 30 ECTS, spring semester 2012,LinnaeusUniversity Keywords: Corporate social responsibility, sustainability, new product development, innovation, B2B brand image, B2B brand perception Purpose: Investigating how customer’s perception of brand image is affected by corporate social responsibility (CSR) and new product development (NPD) in the business-to-business (B2B) sector in the telecommunication and chemical industries. Method: Mixed methods research, cross-sectional research design Interviews with 4 supplier companies Qualitative content analysis on documents of 40 supplier companies Questionnaire to customer companies with 99 responses Findings: CSR and NPD were usually seen as separate and detached activities. READ MORE