Essays about: "thesis on Consumer buying behavior"
Showing result 1 - 5 of 44 essays containing the words thesis on Consumer buying behavior.
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1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases
University essay from Stockholms universitet/Företagsekonomiska institutionenAbstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE
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2. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE
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3. Sustainability and consumers green purchasing priorities in fashion : What the industry’s impact on the environment means for the consumers’ priorities when purchasing new apparel.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : In this era of environmental upheaval, this study sought clarity on the matter of green purchasing behavior. How the fashion industry’s specific impact on the environment has affected consumers' attitude towards companies and their collections. READ MORE
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4. How is the consumer influenced by social media influencers? : A qualitative exploratory study of how the consumers' buyer decision process is influenced by social media influencers.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Social media influencers (SMI’s) can influence the consumers’ decisions by sending out social signals through social functions which social media platforms enable. These social functions SMI’s as well as consumers use, could be for example through sharing content; having a conversation; developing relationships with like-minded individuals; or it could also be used for sending out social signals, such as identity, presence or reputation. READ MORE
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5. Impact of country of origin on consumer purchase intention among Pakistani customers buying fashion clothes online
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Title: Impact of country of origin on consumer purchase intention amongPakistani customers buying fashion clothes onlineLevel: Master Programme in Business Administration (MBA): Business ManagementAuthor: Hafiz Azhar Ahmed KhanSupervisor: Dr. Ehsanul Huda Chowdhury & Dr. Katarina ArbinExaminer: Dr. READ MORE