Essays about: "thesis on sales of marketing"
Showing result 16 - 20 of 173 essays containing the words thesis on sales of marketing.
-
16. Gender performance in livestream shopping - An empirical study of the most popular male host for beauty product in China
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : This thesis explores how a successful male beauty host and his viewers perform gender roles in the Chinese livestream shopping. Although a vast scope of research has approached different gender-related topics in marketing and consumer research, livestream shopping has remained unexplored. READ MORE
-
17. A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. READ MORE
-
18. “We Traded Our Privacy for Comfortability” : A Study About How Big Data is Used and Abused by Major International Companies
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Due to digitalization, e-commerce and online presence is something most of us take for granted. Companies are moving more towards an internet-based arena of sales, rather than traditional commerce in physical stores. This development has led to that firms’ choses to market themselves through various online channels such as social media. READ MORE
-
19. Development of Decision Model for Vertical Integration of Sales and Service Network, Scania CV AB.
University essay from Linköpings universitet/ProduktionsekonomiAbstract : Abstract Vertical integration is a strategy where the firm owns the supply chain activities to gain control over the business operations, increasing the market share, and lowering the transaction costs. The vertically integrated firms tend to make more in-house operations. READ MORE
-
20. Skills and competencies for sustainable food systems : case study of young market gardeners in Sweden
University essay from SLU/Dept. of Plant Breeding (from 130101)Abstract : Global food systems are locked into a sociotechnical regime where actors are dependent on high external inputs and economies of scale, and systemic innovation is necessary to meet sustainability targets. Recent research into the development of education for fostering sustainability leaders, such as the Horizon 2020-project NextFood, have largely focused on mainstream agriculture, despite the importance of niches in driving systems change. READ MORE