Essays about: "thesis title in service marketing"

Showing result 1 - 5 of 25 essays containing the words thesis title in service marketing.

1. 1. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Katie Fajer; Lisa Alm; Amanda Gerth; [2023]
   Keywords : Second-hand luxury e-commerce; Blockchain technology; Authentication; Perceived Risk; Theory of Planned Behaviour; Consumer Behaviour.; Business and Economics;

   Abstract : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. READ MORE

3. 2. The impact of online reviews and influencers on customers' purchasing intention

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik; Mälardalens universitet

   Author : Fadi Zina; Mohammad Battha; [2022]
   Keywords : Influencers; Online reviews; Purchasing intention; Generation Y-Z;

   Abstract : Date: (2022-06-01) Level: Master thesis in Business Administration, 15 cr. Institution: School of Business, Society and Engineering, Mälardalen University. Authors: Mohammad Battha, (1993-06-10) Fadi Zina (1989-01-04) Title: The impact of online reviews and influencers on customers' purchasing intention. READ MORE

4. 3. Customers perception of Artificial Intelligence as Chatbots in CRM

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Elsa Kuylenstierna; Hanna Trägårdh; [2021]
   Keywords : CRM; customer relationship management; chatbots; artificial intelligence; ai; marketing; customer service; business administration; gen z; gen y; generations;

   Abstract : ABSTRACT  Title: Customers perception of Artificial Intelligence as Chatbots in CRM  Subject: Bachelor thesis in business administration, 15 hp  Authors: Hanna Trägårdh & Elsa Kuylenstierna  Supervisor: Klaus Solberg Söilen  Examiner: Ulf Aagerup  Keywords: Artificial intelligence, Chatbots, Customer Relationship Management, Generation Z, Generation Y  Purpose: The purpose of this study is to determine the perception Swedish customers from Gen Z and Gen Y have of companies using chatbots in customer relationship management. Furthermore the study will analyze if the different generational groups perceive chatbots in different ways. READ MORE

5. 4. Consumers attitudes towards Virtual Reality Marketing in Sweden : Does Personalized Virtual Reality Marketing intrude on consumers integrity?

   University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

   Author : Sanne Norgren; Felicia Lindqvist; [2017]
   Keywords : ;

   Abstract : Title: Consumers attitudes towards Virtual Reality Marketing in Sweden: Does Personalized Virtual Reality Marketing intrude on consumers integrity?  Date: 2017-05-19 Level: Bachelor Thesis in Marketing Author: Sanne Norgren and Felicia Lindqvist Supervisor: Thomas Helgesson Examiner: Christine Tidåsen Problem formulation: Despite the fact that VR is the new way of marketing, very rarely virtual worlds have been understood by marketers. VR marketing is a relatively unexplored area and the research within the area is limited. READ MORE

6. 5. “Where are the chopsticks!?”

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Niklas Sjölund; Jonatan Sölve; Nils Hjalmarsson; [2016]
   Keywords : Authenticity; adaptation; service marketing; value creation; Chinese culture; consumer insight; Business and Economics;

   Abstract : Abstract Title: “Where are the chopsticks!?” Seminar date: 25th of May 2016 Course: FEKN90: Degree project for Master of Science in Business and Economics, Business management, Master level, 30 ECTS. Authors: Nils Hjalmarsson, Niklas Sjölund, Jonatan Sölve Advisor: Annette Cerne Keywords: Authenticity, adaptation, service marketing, value creation, Chinese culture, consumer insight Purpose: The purpose of this thesis is to explore how authenticity is perceived and valued by consumers in a decontextualized exotic restaurant setting. READ MORE