Essays about: "2010 networking"
Showing result 1 - 5 of 61 essays containing the words 2010 networking.
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1. Social media use in science-based entrepreneurship : A qualitative study of Swedish science-based entrepreneurial firms utilizing social media in the initial stage of venture development
University essay from Umeå universitet/FöretagsekonomiAbstract : This degree project examines the role of social media for science-based entrepreneurial firms in the initial stage of the venture. Social media in entrepreneurship is an emerging phenomenon that has gotten increased attention from scholars. READ MORE
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2. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is your promise to your customer”, because the brand is a confirmation that the product or service you are selling matches the expectations of the customer and their wants or needs (Grosdidier, 2012). READ MORE
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3. Who are we? : Micro-sized companies’ corporate identity on social networking sites
University essay from Umeå universitet/FöretagsekonomiAbstract : Corporate identity is something every organization has (Bernstein, 1984, cited in Abratt, 1989, p. 69). Balmer (2001, p. 254 & 257) describes the concept with the question “Whatare we?”. READ MORE
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4. How to optimize brand awareness through non-administrated social channels in a two-sided network
University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)Abstract : The effects of social media on digital branding is analysed in this paper, to establish how to optimize brand awareness through non-administrated social media channels in a two-sided network. This is a relatively unexplored field which may prove to be important for future businesses. READ MORE
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5. Agenda-setting of the truth behind the pineapple production in Costa Rica: A Minor Field Study of the communication strategies of a rural opposition movement
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This thesis is a result of a Minor field study, which was carried out in Costa Rica during two months between March 25th and May 27th in 2014. The field study was financed by a scholarship from SIDA (The Swedish international development cooperation Agency). READ MORE