Essays about: "Product rebranding"
Found 5 essays containing the words Product rebranding.
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1. Rebranding of stereotypical food brands : How Nordic consumers perceive the product rebranding and its impact on brand equity
University essay from Jönköping UniversityAbstract : Background and Purpose: The process of rebranding requires a lot of consideration and analysis in order to be successful. In 2020, a rebranding movement of stereotypical brands began in the USA, and the effects also transpired to the Nordics, leading to multiple brands in the food industry initiating a rapid rebranding process. READ MORE
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2. Från produktvarumärkning till företagsvarumärkning : en fallstudie av matföretaget Paul och Thoms omprofilering
University essay from SLU/Dept. of EconomicsAbstract : Omprofilering kan förklaras som ett sätt att modifiera eller bygga upp nya varumärkesdelar som syftar till att skapa en ny image eller en differentierad position i intressenternas medvetande. Det är ett sätt att skapa fördelar och en identitet som sticker ut gentemot företags konkurrenter. READ MORE
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3. Moral Branding - The role of a moral brand in a context of organizational culture, identity & change
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: To gain an understanding of how organizational culture and identity are seen as interrelated with a moral brand, by investigating a company that is going through an organizational change. In addition to this, we intend to explore what happens with a company’s moral brand, culture, and identity, when going through these kinds of changes. READ MORE
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4. You get what you pay for : Improved brand equity through rebranding
University essay from Företagsekonomiska institutionenAbstract : The purpose was to investigate how the retailer ICA could transfer its brand equity when rebranding its low price private label product Euroshopper. The study also had the intention to look at the outcome of the rebranding process through examining how customers’ brand perception and their behavior was influenced by the rebranding. READ MORE
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5. Rebranding after Mergers and Acquisitions : The effect of product brand in corporate brand architecture
University essay from FöretagsekonomiAbstract : Background: Recent years, M&As have increased sharply. Brand as one of the most precious assets has unavoidably been taken into consideration in these deals. Company can gain great benefit when handle acquired brand properly. READ MORE
