Essays about: "Branding essay"

Showing result 1 - 5 of 17 essays containing the words Branding essay.

  1. 1. Feminist Approaches to Self-Representation & Political Storytelling: A Modern Strategy of Nation Branding in the West

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Nicodemus Adsersen; [2023]
    Keywords : Feminist leadership; Nation branding; Constructed self-representation; Political storytelling; Western identity.; Law and Political Science;

    Abstract : This essay sought to investigate the extent to which two Nordic Prime Ministers performed their leadership on Instagram in accordance with a feminist leadership theory during the Covid-19 crisis. It then inquired into those performances’ potential consequences. READ MORE

  3. 2. Theorizing the stage of the Eurovision Song Contest as political engagement: : Insights from the Eurovision Song Contest– a peace project that evolved into an arena for political propaganda

    University essay from Uppsala universitet/Institutionen för kulturantropologi och etnologi

    Author : Emma Fritze; [2022]
    Keywords : Eurovision Song Contest; imagined communities; political discourse; impression management; nation branding;

    Abstract : Over the last six decades, the Eurovision Song Contest has tried to embody the voice of European unification and international corporation. Previous scholars have depicted Eurovision as something highly influential and beneficial for all participating parties, whether that relates to the opportunity for commercial profit, outspoken Europeanist aspirations, or desired political progress– the song contest is utilized by multiple actors for varying reasons. READ MORE

  4. 3. Representation of migration in the Swedish nation branding: a qualitative analysis of the representation of migration in the photo exhibition ‘Portraits of Migration’ produced by the Swedish Institute

    University essay from Lunds universitet/Genusvetenskapliga institutionen

    Author : Ida Arneson; [2019]
    Keywords : Representation; Nation Branding; Migration; Ethnicity race; Gender; The Good Migrant; Social Sciences;

    Abstract : In this essay, practices of “nation branding” will be explored through the representations of migration, gender (and nation) of the exhibition Portraits of Migration, produced by the Swedish Institute and promoted through Swedish embassies and consulates worldwide. Theoretically, the essay is inspired by the tradition of British cultural studies and of feminist postcolonial exploration of nationhood and belonging. READ MORE

  5. 4. Fashion Killa : A study on teenager’s attitudes towards luxury fashion clothing brands.

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Martin Säterö; Albert Winter; [2019]
    Keywords : marketing; attitudes; marketing strategies; luxury; fashion; teenagers; generation z; generation x; generation millennials; peer pressure; psychological benefits; economy; sales; strategies; social media; luxury marketing; branding; fashion;

    Abstract : Title: Fashion Killa: A study on teenager’s attitudes towards luxury fashion clothing brands. Bachelor Thesis 15HP in Business Economics (Marketing) Halmstad University School of Business, Engineering and Science  Supervisor: Thomas Helgesson Examiner: Venilton Reinert Purpose: The purpose of this essay is to examine the underlying factors that affect teenager’s attitudes towards luxury fashion clothing brands. READ MORE

  6. 5. Malmös tårar : en diskursanalys i eco-branding av Malmö

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Ebba Landén Helmbold; [2017]
    Keywords : stadsprofilering; eco-branding; planering; nyliberalism; Malmö; hållbar utveckling; stadsomvandling; stadsutveckling; governance;

    Abstract : Malmö är en post-industriell stad vars trygghet länge legat i just industriverksamheten vilken präglat staden sedan 1800-talets mitt (Anderson, 2014:11). Men Malmö har likt många andra industristäder i väst fått utstå extrema motgångar till följd av händelser globalt – ekonomiska kriser och globaliseringen har gjort att industriverksamheten fått se sig skral i konkurrens med andra industristäder i världen (Dannestam, 2009; Hedlund & Montin, 2009; Anderberg & Clark, 2013; Anderson, 2014; Nylund, 2014; Holgersen & Malm, 2015). READ MORE