Essays about: "Convenience store"

Showing result 21 - 25 of 46 essays containing the words Convenience store.

  1. 21. Paving the Path to Purchase : a study on the integration of a branded retail application in physical stores

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Vendela Gabrielsson Dukstenieks; Maya Strinnhed; [2019]
    Keywords : smart retailing; smart customer experience; purchase decision process; branded retail app;

    Abstract : The purpose of this study was to explore the integration of a branded retail application in physical stores. Doing so, this study was conducted with a qualitative and abductive approach in the form of a case study focusing on H&M. READ MORE

  3. 22. Where there's a cue, there's a way : A study on the influence of visual sensory cues on consumers’ approach behavior

    University essay from

    Author : Erika Nylén; Doreen Klumpp; [2019]
    Keywords : Sensory Marketing; Sensory Cues; Human Senses; Store Atmosphere; Visual Sensory Cues; Approach and Avoidance Behavior; Sensation of Touch; Emotions; Retailing; Embodiment;

    Abstract : Background: Today’s marketers are focusing on creating more than just a transaction place for consumers seeking to purchase products in physical stores, such as a pleasant in store experience. The reason for this is due to the increased competition that present retailers are experiencing. READ MORE

  4. 23. Mash it up! Make the Physical Store Great Again : an explorative study on store attractiveness

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Rasmus Dahlberg; Sam Ouda; [2019]
    Keywords : Omni-channels; retail customer experience; customer value; mash-up; customer loyalty; store attractiveness;

    Abstract : Because of the digitalization that takes place today, the retailing field has changed dramatically. Customers buy online, mainly because of its convenience. Consequently, brick-and-mortar stores are facing competition from online companies leading to that some brick-and-mortar stores have to file for bankruptcy. READ MORE

  5. 24. Why consumers buy BOGO-products. : an exploratory study of philanthropy-linkedproducts in retail stores.

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Hanna Bruhn; Julia Rosberg; [2019]
    Keywords : Ethical consumption; BOGO-products; corporate philanthropy; CSR; millennials;

    Abstract : More and more consumers have become socially conscious when choosing which retailer to buy from; thus many retailers have increased their engagement in Corporate Social Responsibility (CSR) activities. One common form of CSR activity within companies is philanthropy, or corporate philanthropy, where companies aim to donate to charity or to take environmental and social issues into consideration. READ MORE

  6. 25. Online or offline: Perceived risk and its influence on young consumers decision of where to consume.

    University essay from Göteborgs universitet/Graduate School

    Author : Martin Ejresjö; Christopher Olsson; [2018-07-03]
    Keywords : online; offline; perceived risk; decision; young consumers;

    Abstract : This paper seeks to increase the knowledge about how perceived risk influence young consumers’ decision to consume online or in a brick-and-mortar store. In addition, gain a deeper understanding if brick-and-mortar stores are still relevant when online shopping is taking a more prominent role in how individuals consume their products and services. READ MORE