Essays about: "Customer relationship management Objectives"

Showing result 1 - 5 of 21 essays containing the words Customer relationship management Objectives.

1. 1. From Disruption to Efficiency: The role of SRM and JIT strategies in Automotive Supply Chains Authors: Jennie

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Jennie Lewin; Daban Taha; [2024-03-06]
   Keywords : ;

   Abstract : Purpose - The incessantly progressing automotive industry faces various challenges due to its complex supply chains. This study aims therefore to 1) explore the roots of material supply disruptions in the automotive industry and the challenges of managing these and 2) assess the role of Supplier Relationship Management (SRM) in mitigating these disruptions. READ MORE

3. 2. The relations between CRM, BPM, and IT : A study done on Swedish SMEs

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Velija Povlakic; [2021]
   Keywords : CIM; ITK; SEM;

   Abstract : Background SMEs are the backbone of the economies across the world, and the different markets they function in have been globalized in recent years. This has resulted even greater demands on SMEs different capabilities to give them the competitive edge they need to stay in front of competition. READ MORE

4. 3. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Johanna Stenberg; Milana Ruljova; [2021]
   Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

   Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

5. 4. Transitioning​ to​ a new​ Customer​ Relationship​ Management​ ​System: Challenges​ and​ ​Recommendations

   University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

   Author : Per Hansson; Anton Persson; [2017]
   Keywords : CRM; Customer Relationship Management; Change Management; CRM Challenges; CRM Success Factors; CRM Needs; Change Management Objectives; Change Management Value; Customer Relationship Management Implementation; Customer Relationship Management Systems; CRM Efficiency; CRM Case Study;

   Abstract : Abstrakt (Svenska) - Vikten av att ha effektiv hantering av kundrelationer (CRM) inom företag väger mycket, för att på ett lyckat sätt öka förståelsen och samarbeten med kunder. Företag ändrar eller uppdaterar sina CRM system för att kunna öka arbetseffektiviteten. READ MORE

6. 5. Co-Creation during New Product Development : Downsides and effects of a booming activity

   University essay from Umeå universitet/Företagsekonomi

   Author : Guillaume Pera; Charlotte Chéron; [2016]
   Keywords : Co-creation; new product development; relationship; trust; commitment; customer satisfaction; value co-creation; downsides; co-destruction; training; failure; co-creation downsides;

   Abstract : Co-creation is nowadays a booming activity implemented by companies in order to be closer to their customers and to fulfil their needs. By using co-creation, a company involves their customers in the process of creation aiming to get ideas and insights that allow the company to launch a new product or to improve an existing product. READ MORE