Essays about: "Scope of business Communication"

Showing result 21 - 25 of 53 essays containing the words Scope of business Communication.

1. 21. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Hanna Fahlberg; [2019]
   Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

   Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE

3. 22. Preferred Approaches of Industrial Marketing by Innovative Technology Firms to Enhance the Diffusion of Innovation in the Financial Industry

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Olivia Wuorimaa; Katharina Klimkeit; [2019]
   Keywords : Diffusion of Innovation; Industrial Marketing; Relationship Management; Customer Values; Communication; Innovation implementation; Network effects;

   Abstract : This paper will discuss the challenges that arise in the business-to-business marketing process in the area of highly technological and innovative solutions. The authors will depict the processes that are involved in the business-to-business marketing approach and portray the challenges that arise due to a number of factors, such as trust, customer value and early adoption, when it comes to selling new technology and innovative solutions, and innovations overall, that companies nowadays need, but not necessarily want. READ MORE

4. 23. A study of how DevOps can be adopted in offshore projects

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Anna Grönvall; [2018]
   Keywords : DevOps; Agile; Global Software Development; Offshore;

   Abstract : Background: Organizations want to reach shorter development cycles to stay competitive, meanwhile, many organization wants to globalize their business to obtain benefits like reduced cost, get hold of specific talent or gain global presence.  Typically in software development projects, there is a gap between development and operation resulting in a longer development cycle due to inferior communication and collaboration. READ MORE

5. 24. Exploring E-leadership: the Follower's Experience

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johanna Sjögren; Marika Arvidsson; [2018]
   Keywords : Keywords: e-leadership; distance leadership; followers; virtual teams; digitalization; trust; communication; Business and Economics;

   Abstract : First and foremost, e-leadership is leadership virtually performed. The aim with this master thesis is to analyze how e-leadership is experienced by the followers. The study is qualitative with focus on interviews to test the theoretical concepts existing already. READ MORE

6. 25. Creating a common business logic : A case study about strategic congruence and integrated control at Tekniska verken in Linköping AB

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Marc Thanhäuser; Emanuel Lindblad; [2018]
   Keywords : strategic congruence; integrated control; environmental turbulence; common business logic; corporate strategy; business strategy; functional strategy; contingency theory; umbrella organization; one company concept;

   Abstract : Background – The energy sector is experiencing instability and energy companies must embrace more flexible structures and strategic initiatives to remain relevant. Purpose – To gain understanding about the challenges with implementing strategic congruence and integrated control in umbrella organizations and how their interplay can contribute to achieving a common business logic. READ MORE