Essays about: "Thesis on integrated marketing"

Showing result 21 - 25 of 62 essays containing the words Thesis on integrated marketing.

1. 21. Optimization of selecting codeshare flights in aviation

   University essay from KTH/Optimeringslära och systemteori

   Author : Nishita Vegi; [2017]
   Keywords : ;

   Abstract : Airlines are constantly on a look out for partnerships that could facilitate an increase in revenue without having to invest as much. Codesharing is one such solution, where a marketing carrier sells the tickets on another carrier’s flight as its own with its flight number. READ MORE

3. 22. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Rodillas Rebecca; Bjärkvik Hanna; [2017]
   Keywords : Advertising; Anti-Consumption; Brand; Brand Avoidance Integrated Marketing Communication.;

   Abstract : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. READ MORE

4. 23. Don’t Wait, Let’s Integrate! : A study on how small Swedish fashion brands handles omnichannel sales and marketing

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Isabelle Nordgren; Julia Johansson; [2017]
   Keywords : Customer Experience; Omnichannel Marketing; Small Fashion Brands; Integrating Channels; Social Media; Brand building; Brand Identity;

   Abstract : During the last decades, fashion brands and retailers in Sweden have experienced the effects of technological advancement and changes in customer behaviour, which have opened up new ways of doing business. Customers expect online and offline marketing and sales channels to be integrated through instant interaction, which have made the concept of omnichannel retailing, gain momentum. READ MORE

5. 24. Vilse i paradoxen : en diskursanalytisk studie av planeringens arbete för minskad segregation genom projektet Culture Casbah

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Linnea Fröjd; Sofia Wendel; [2017]
   Keywords : stadsutveckling; segregation; Culture Casbah; planering; Rosengård; diskursanalys; stadsplanering;

   Abstract : The thesis investigates the recent visionary development of an urban renewal project in Rosengård, a centrally located neighbourhood in the city of Malmö. This project Culture Casbah comprises a construction of a tower and 200 housing units and is considered to be a socially oriented urban develop-ment with a purpose to transform Rosengård into an integrated part of the city. READ MORE

6. 25. How Real-Time Marketing Affects Social Media Engagement

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Amanda Bjursten; Felicia Sylvendahl; [2017]
   Keywords : Real-time; Social Media Engagement; Consumption; Contribution; Creation; Transmedia Storytelling; SKAM; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to make a comparison and measure what effect the integration of real-time in transmedia storytelling has on social media engagement. Furthermore, this research aims to add new insights to the social media engagement and real- time marketing field, by incorporating knowledge from the transmedia storytelling literature. READ MORE