Essays about: "Thesis on perception of customer satisfaction"

Showing result 16 - 20 of 30 essays containing the words Thesis on perception of customer satisfaction.

  1. 16. Att skapa positiva kommersiella upplevelser i trädgårdsparken : förutsättningar för upplevelseskapande och användning avupplevelsemarknadsföring

    University essay from SLU/Horticulture (until 121231)

    Author : Magdalena Fredriksson; [2012]
    Keywords : Upplevelser; Upplevelsemarknadsföring; Kommunikation; Upplevelserummet; Social interaktion; Engagemang; Trädgårdsparker;

    Abstract : Rapporten syftar till att ge svar på hur trädgårdsparker i södra Sverige kan använda sig av upplevelsemarknadsföring för att kunden ska få en positiv upplevelse av besöket. Resultatet utgår från både litteraturstudie och empirisk data från intervjuer. READ MORE

  3. 17. What makes Industrial Buyers Loyal? : A Study of Loyal and Non-Loyal Aggregate Producing Customers in Sweden

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Thomas Hedin; [2012]
    Keywords : Customer retention; Availability; Sales; Service; Quality; Brand; Price; Aggregate; Satisfaction;

    Abstract : This thesis examines which factors affect successful customer retention in the aggregate crushing business in Sweden. This sector has a crucial role for the construction industry and other related industries according to SBMI (The Swedish Aggregates Producers Association, 2012). READ MORE

  4. 18. Better products, better world, better image : A Study on the Interaction of Corporate Social Responsibility, New Product Development and Brand Image in the B2B Sector

    University essay from Ekonomihögskolan, ELNU

    Author : Noora Irina Miettinen; Soraya Lima Silva; [2012]
    Keywords : Corporate social responsibility; sustainability; new product development; innovation; B2B brand image; B2B brand perception; Yrityksen yhteiskuntavastuu; kestävä kehitys; tuotekehitys; innovaatio; B2B brandi-imago; B2B brandivaikutelma; Responsabilidade social coperativa; desenvolvimento de novos produtos; innovaçäo; imagem de marca no setor de de negócios; Företagens samhällsansvar; hållbarhet; produktutveckling; innovation; B2B varumärkesimage; B2B varumärkesuppfattning;

    Abstract : Title: Better products,   better world, better image: A study on the   interaction of corporate social responsibility, new product development and   brand image in the B2B sector Authors: Soraya Lima Silva & Noora Irina Miettinen Course: Marketing master programme final thesis, 30 ECTS, spring semester 2012,LinnaeusUniversity Keywords: Corporate social responsibility, sustainability, new product development, innovation, B2B brand image, B2B brand perception Purpose: Investigating how customer’s perception of brand image is affected by corporate social responsibility (CSR) and new product development (NPD) in the business-to-business (B2B) sector in the telecommunication and chemical industries. Method: Mixed methods research, cross-sectional research design Interviews with 4 supplier companies Qualitative content analysis on documents of 40 supplier companies Questionnaire to customer companies with 99 responses Findings: CSR and NPD were usually seen as separate and detached activities. READ MORE

  5. 19. RFID-integrated plastic pallets in the grocery industry : Contribution to supply chain efficiency

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Eivind Arne Gundersen; Nils Olaf Eriksen; [2012]
    Keywords : RFID; plastic pallets; grocery industry; supply chain efficiency;

    Abstract : Problem – Companies and supply chains, such as those in the grocery industry, continuously face stricter requirements in the form of customer satisfaction, quality, profit margins, as well as information sharing in order to stay competitive. One specific technology that may be used in dealing with increasing competitive demands is the radio frequency identification (RFID) technology. READ MORE

  6. 20. Employees’ Perception of the Role of Communication with Customers in Service Encounters

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Anh Hoang; [2011-09-08]
    Keywords : Communication; Organizational Communication; Customers service communication; Employees-Customers communication; Interpersonal communication; Emotional labor; Feedback;

    Abstract : Communication is one of the most important perspectives in service encounters. Communication is a connection between service employees and customers that could help them to interact, to understand and to establish relationships. In service organizational context, service representatives play a critical role in customer service communication. READ MORE