Essays about: "VALUE MARKETİNG"
Showing result 21 - 25 of 792 essays containing the words VALUE MARKETİNG.
-
21. The Overlooked Generation Online: Older Consumers and their attitudes toward Facebook advertising - : A quantitative study examining the factors affecting older consumers' attitudes toward Facebook advertising
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Although digital marketing and social media advertising for the past decades has become an integral factor for commercial companies in order to succeed, the group of older consumers seems to have been overlooked. The purpose of this study was to explore and increase the understanding about how Facebook advertising better can be utilized for older consumers [55+] in order to provide professionals with insights about how to better capture this opportunity. READ MORE
-
22. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports
University essay fromAbstract : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). READ MORE
-
23. Hållbarhetscertifiering : effekter på värdekedjan av byggmaterial
University essay from SLU/Dept. of Forest EconomicsAbstract : En av vår tids stora utmaningar handlar om att möta klimatkrisen och ökade krav på levnadsstandard hos en växande global befolkning. Allt fler flyttar från rurala till urbana områden, vilket pressar bostadsmarknader världen över. READ MORE
-
24. Bonderevolt eller överlevnadskreativitet : en studie om mjölkproducenters resa till egen förädling av gårdens mjölk
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : I denna uppsats undersöks mjölkgårdar som investerat i och utvecklat förädling av gårdarnas egen mjölk. Fyra mjölkgårdar har besökts och där har jag genomfört djupgående intervjuer och observationer i två dagar på vardera gård. READ MORE
-
25. What is the feasibility of using Power Purchase Agreements as a green electricity sourcing method for a large industrial company? : A Case Study
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : With the increasing volatility on electricity markets and a growing emphasis on sustainability, renewable electricity has gained significant attention from corporate entities seeking to secure their green energy supply. Among the various methods available for securing green electricity, one method on the rise is Power Purchase Agreements (PPA). READ MORE