Essays about: "attitudes towards advertising"
Showing result 21 - 25 of 91 essays containing the words attitudes towards advertising.
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21. The good, the bad, and the framed : A study of behavioral economics and the framing effect on tobacco free snus
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : This study sets out to explore attitudes and intentions towards nicotine product goods and how it is affected by the goal framing effect. The presence of this effect has been shown in the advertising of both green products and everyday products. READ MORE
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22. Is Sexism in Advertising really Necessary? : A quantitative study about Women's Attitudes towards Quality Attributes within the Female Fast Fashion Industry
University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)Abstract : Advertising is constantly surrounding us in different shapes, meaning that companies need to stand out in order to invoke people's attention. Advertising reflects the society's current norms which means that the media and society's values affect each other (Fagerström & Nilsson, 2008). READ MORE
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23. Keep calm and Die : Political satire in advertising, lessons from Slovakia
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: In the age of Millennials, when traditional advertising no longer holds the same power as before, an interesting trend has developed. Controversial politicians are on the rise and for-profit companies are starting to realize the opportunity to reach the hearts of Millennials with the use of political satire in advertising. READ MORE
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24. Watch out for the 4th screen: exploring user attitudes towards location-based advertisements on smartwatches
University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)Abstract : Smartwatches are becoming more and more independent from smartphones, with thousands of applications available to smartwatch users. Some businesses already included smartwatches in their marketing initiatives, and it is only a matter of time until advertisers expand to the smartwatch users´ screens. READ MORE
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25. The medium is the message, or is it? : A quantitative study of media users’ attitudes towards advertising online and offline
University essay from Karlstads universitetAbstract : Media usage, as well as media advertising, is growing in tandem with each other. Media users will, regardless of which medium that is in use, encounter a considerable amount of advertising. As we are moving towards a more digitized world, and also a more digitized media sphere, a new communication landscape has been formed. READ MORE