Essays about: "b2b marknadsföring"

Showing result 16 - 20 of 110 essays containing the words b2b marknadsföring.

1. 16. Enabling the Computation of Marketing ROI Through Technical and Organizational Changes : A Case Study

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Sandra Järkeborn; Vera Werner; [2020]
   Keywords : B2B Marketing; Industrial Marketing; Return on Marketing Investments; Marketing ROI; Marketing Efficiency; Sales-Marketing Interface; SMI; B2B Marknadsföring; Industriell Marknadsföring; Investeringsavkastning för Marknadsflring; Marknadsföringseffektivitet; Sälj-Marknadsföringsgränssnitt;

   Abstract : With the value of initiating contact or a relationship being intangible, marketing departments are currently struggling to prove their contribution to the business. Evaluating the efficiency of B2B marketing investments has been proven hard, and the prerequisites for doing so are many. READ MORE

3. 17. Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Johanna Eck; Sofie Johansson; [2020]
   Keywords : B2B; business-to-business; marketing; social media; TAM; Technology Acceptance Model;

   Abstract : Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. READ MORE

4. 18. No retailer is an island in the sea of CSR : A multiple case study of how buyers and suppliers co-create CSR in the retail supply chain.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Annie Bäckstrand; Filippa Sjögren; [2020]
   Keywords : Corporate Social Responsibility; Sustainability; Buyer-Supplier Relationships; Co-creation; Collaboration; Retail Supply Chain; Facilitators and Barriers;

   Abstract : In recent years, the concept of sustainability has increased of importance and customers today are more aware of the implications of not being sustainable. As of the increased awareness, customers are demanding more sustainable practices from retailers, which leads to them communicating this further down the supply chain. READ MORE

5. 19. Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elias Killander; Anton Ehn; Joshua Steinlechner; [2020]
   Keywords : B2B; Market Entry Strategy; Digital Content Marketing; International Companies; Relational Market Entry Strategy; Digital Market Entry Strategy; Brand Awareness;

   Abstract : A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. READ MORE

6. 20. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Elizabeth Anzén; Lukas Ekberg; [2020]
   Keywords : AI; B2B; Marketing Automation; Personalization; Value; Value Creation; AI; B2B; automatisk marknadsföring; personalisering; värde; värdeskapande;

   Abstract : In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. READ MORE