Essays about: "conclusion on Consumer awareness"

Showing result 21 - 25 of 82 essays containing the words conclusion on Consumer awareness.

1. 21. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

   University essay from Högskolan i Halmstad

   Author : Mattias Andersson; Eric Gummesson; [2022]
   Keywords : consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

   Abstract : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. READ MORE

3. 22. Impact of blockchain on sustainable supply chain practices : A study on blockchain technology’s benefits and current barriers in sustainable SCM

   University essay from Jönköping University

   Author : Jonathan Berg; Lauri Myllymaa; [2021]
   Keywords : Supply Chain; Blockchain; Transparency; Traceability; Sustainability; Consumer products;

   Abstract : Background: The increasing supply chain complexity has made verification of sustainable practices a challenging objective to achieve. Blockchain has been discussed as a potential solution to improve several aspects of sustainable supply chain management (SSCM), as traceability and proof of origin for products are increasingly demanded by consumers. READ MORE

4. 23. Follow generational footsteps, or minimize future footprint? : Exploring the motives behind Gen Z’s meat consumption and the implications on the marketing of meat substitutes

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Nora Berggren; Sandra Pöder; [2021]
   Keywords : Gen Z; Sustainable consumption; Consumer behavior; Gender differences; Stereotypes; Marketing;

   Abstract : Background: The environmental changes leave the younger generation (Gen Z) to worry about their future, which means implementing changes in their consumption behavior. With global meat consumption drastically increasing, Gen Z has the potential to frame their food consumption patterns for the future. READ MORE

5. 24. Customer engagement in second-hand fashion marketplaces after the pandemic

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Carla Lopez; Farrah Ouattara; [2021]
   Keywords : ;

   Abstract : Background : Further to the environmental and ethical issues within the sector of fashion, consumers are now shifting toward more responsible and different business models as second hand selling. According to Boston Consulting Group , the second-hand clothes market is a growing sector which currently weighs around thirty and forty billion dollars, so 2% of the total sales of the fashion and luxury industry (Deslandes, 2020). READ MORE

6. 25. Sustainability Sells : Appeals driving Consumer Engagement of Green Skincare Brands

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sarah Fraß; Luana Walter; [2021]
   Keywords : Appeals; Consumer Engagement; Consumer Brand Engagement; Green Skincare; Sustainability; Instagram;

   Abstract : Background: Sustainability within the skincare industry is an important theme in marketing research. Sustainability sells, but it is necessary to understand how brands can drive consumer engagement on Instagram by using certain appeals. READ MORE