Essays about: "conclusion on Consumer behavior on marketing"

Showing result 16 - 20 of 75 essays containing the words conclusion on Consumer behavior on marketing.

1. 16. Consumer's Ethical Perception on Greenwashing

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Aoi Ikeda; Georgios Komis; [2022]
   Keywords : Greenwashing; perception; consumer ethics; qualitative; sustainability marketing;

   Abstract : Background  A new way to promote environmentally friendly goods has arisen as the market has evolved. Greenwashing arose from societal pressures and a strong desire for green customers. READ MORE

3. 17. Social Responsibility within the Fast Food Industry : An exploratory study on factors influencing consumers' socially responsible behavior to guide companies' CSR work

   University essay from Jönköping University

   Author : Cecilia Karlsson; Elsa Åkerhag; [2022]
   Keywords : CSR; CnSR; C-C congruence; Attitude-behavior gap; Fast food;

   Abstract : Purpose: The purpose of this study is to explore the factors that influence consumers to act socially responsible (CnSR) to provide guidance for CSR work practices in the context of fast food. Method: To answer the research questions a qualitative method has been used where empirical findings have been collected through secondary data and 16 semi-structured interviews. READ MORE

4. 18. Attitudes in Consuming Green Products: Exploring Chinese Consumers in the Beauty Industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Teng Fang; Bingxin Li; [2022]
   Keywords : Consumer attitudes; Consumer Behavior; Attitude-Behavior Gap; Green Beauty and Personal Care Product; Chinese Consumers;

   Abstract : Background: China's rapidly growing beauty consumer market has led to environmental deterioration and Chinese citizens are aware of this important issue, however, despite positive pro-environmental attitudes, consumers are reluctant to buy green products. This issue is known as the attitude-behavior gap, and existing research lacks information on how this gap operates in the Chinese beauty market. READ MORE

5. 19. Love at first search :   a qualitative study exploring generated attitudes towards listings in SERPs  

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Linnéa Nilsson; Dante Nordling; [2022]
   Keywords : Search Engine Results Page; SERPs; Search Engine Interface; Ranking; SEM; SEO; Paid Search; Attitudes; Affect; Behavior; Cognitive;

   Abstract : Background: Search engine result pages (SERPs) act as an information channel between businesses and consumers. There is no way of denying search engines massive success in marketing for companies. SERP allows companies to be seen, communicate, and promote their products and services in an environment sorted by relevance for the consumer. READ MORE

6. 20. Consumers’ perception of Femvertising as a Digital Marketing Strategy in the Beauty- and Apparel Industry : A Qualitative Study of Swedish Gen Z Consumers

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Lovisa Borssén Myrén; Annie Danås; [2022]
   Keywords : Femvertising; female portrayals; consumer perception; digital marketing; WOM; proactive development; company responsibility; consumer expectations; buying behavior; Gen Z;

   Abstract : This paper is about femvertising which is used as a strategy within marketing to attract female consumers. This strategy is done by companies by pushing for gender equality and female empowerment in their ads. There is a lack of research regarding how femvertising affects consumers' purchase intentions and buying behavior. READ MORE