Essays about: "cultural semiotics"

Showing result 21 - 25 of 62 essays containing the words cultural semiotics.

  1. 21. This Land: A media analysis of Latinx representation in ‘woke’ advertising

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Solange Rubio Berdejo; [2019]
    Keywords : Latinx portrayals; semiotic analysis; woke advertising; postcolonial critique; alcohol advertising; United States culture wars;

    Abstract : It seems as of late the most acclaimed advertising campaigns have found a formula to commodify the politically correct through what has come to be described as “woke advertising”. This winning strategy has won public appeal for connecting with an ever-evolving audience that is young, diverse and liberal. READ MORE

  3. 22. “Close Enough”: A Cultural Analysis of Plant-Based Meat Consumption in Everyday Food Practices

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Sahra Rosenkvist; [2019]
    Keywords : meat; meat substitutes; animal-based meat; plant-based meat; performance; practice; commensality; narrative theory; semiotics; memory; food memory; ritual; myth; embodied memory; mocked meat; meat analogs; plant-based eating; MACA; food; food studies; cultural analysis; cultural habits; Law and Political Science; Earth and Environmental Sciences; Agriculture and Food Sciences; Business and Economics; Social Sciences; Philosophy and Religion; Cultural Sciences; Arts and Architecture;

    Abstract : Et binlerce yıl insanoğlunun ortak gıdalarından biri ve günlük yemek uygulamalarıyla ilgili olarak farklı kültürlerde gıda hafızasının önemli bir parçası olmuştur. Günümüzde hayvan bazlı etin (ABM) ikamesi olan bitki bazlı et (PBM), çevre sorunları, hayvan refahı ve insan sağlığı gibi çeşitli motivasyonlarla Kuzey Avrupa'da yaşayan tüketiciler arasında popüler ve yaygın hale gelmiştir. READ MORE

  4. 23. Surrounded by Online Casino Commercials : An exploratory study of consumers´perceptions, attitudes and emotions in relation to semiotic and rhetorical tools

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Louise Nygren; Josefine Albinsson; [2019]
    Keywords : Perceptions; attitudes; online casino gambling; TV-commercials; semiotics; rhetoric;

    Abstract : The number of online casino companies in the Swedish gambling market, and especially the number of online casino commercials in Swedish television, has significantly increased during the last ten years. Previous studies show that Swedish consumers have negative attitudes toward gambling advertising. READ MORE

  5. 24. Impoliteness in language and gesture: a cross-cultural study of impolite behaviour in Russian and Swedish

    University essay from Lunds universitet/Kognitiv semiotik; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Vladislav Zlov; [2019]
    Keywords : impoliteness; politeness; cognitive semiotics; language; gesture; conventionality; culture; mimesis; face; directness; frequency; evaluation; semantics; pragmatics; context; sign; Languages and Literatures;

    Abstract : Impoliteness has been considered as a marginal phenomenon for scientific research for some time, although as a type of behaviour it has always been around us. The field of impoliteness studies is currently growing, but there are clear gaps in the research that concerns the conventionality of expressions, different semiotic systems through which impoliteness is expressed and cross-cultural comparisons. READ MORE

  6. 25. The use of semiotics and pragmatics in printed advertisements : How consumers make sense of advertisements in relation to established theories

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Emma Månsson; [2018]
    Keywords : Advertisement; Advertising; Printed Advertisements; Semiotics; Pragmatics; Swedish Women;

    Abstract : This essay is a study which is intended to explore how a well-known makeup company, M.A.C., uses semiotics and pragmatics in their advertisements and how the consumer’s reaction corresponds with what is proposed in the theories. READ MORE