Essays about: "effective Marketing Thesis sample"

Showing result 1 - 5 of 7 essays containing the words effective Marketing Thesis sample.

  1. 1. Native Advertising - Don't Mislead Don't Misread : A Research of Brand Disclosure Effect on Consumers’ Native Ad Recognition Ability

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Julia Fagerström; Elin Hultin; [2020]
    Keywords : Native Advertising; Brand Disclosure; Ad Disclosure; Eye-tracking; Ad Recognition Ability; Ad Recognition;

    Abstract : Background: Online marketing tactics designed to have a minimized impact on consumer experience have emerged recently whereas native advertising is one concept. Native advertising is an approach designed to decrease interruptions in consumers’ online experience by matching the form and functions of the platform in which the advertisement appears. READ MORE

  2. 2. Effective Events : A quantitative study analyzing if event marketing can help business students find a potential employer

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Marina Björnström; Maja Lundmark; [2016]
    Keywords : Events; Event Marketing; Employer Branding; Marketing; Branding; Marknadsföring; Event Marknadsföring; Events;

    Abstract : The main object of this thesis is to study and explore if students at Umeå School of Business and Economics (USBE) can find potential employers though Event Marketing (EM). The authors will analyze EM as a tool for interaction and information, and if these tools will help students gain more knowledge about companies that can make them more interesting as potential employers. READ MORE

  3. 3. Managing Brand Equity in an Integrated Marketing Communication Strategy : - A Case Study in the FMCG industry of the effectiveness and synergies of digital marketing channels.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Paola Rashid; [2014]
    Keywords : Digital marketing communication; Digital Touchpoints; Touchpoints; Integrated Marketing Communication; Awareness; Associations; Sales; FMCG;

    Abstract : Purpose: The purpose of this thesis is to add empirical findings of IMC strategies utilizing digital- and traditional marketing communication channels to build and maintain brand equity in the FMCG industry. More specifically awareness, associations/image and sales that are said to be critically affected by communication are the focus of the study. READ MORE

  4. 4. Facebook: a new era of marketing.: A quantitative study on the effectiveness of Facebook marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johan Eriksson; Mattia Tosti; [2010]
    Keywords : Facebook; social media; creative; start-up; marketing;

    Abstract : There has been a vivid debate within the marketing community concerning what role social media has in influencing brand perceptions and consumer behaviour. The success of Facebook has not escaped the spotlight or the professionals’ attention, but there is a clear absence of quantitative research supporting the debate. READ MORE

  5. 5. An Exploratory Study on Young Thai Women Consumer Behavior toward Purchasing Luxury Fashion Brands

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : KAMOLWAN TOVIKKAI; WIWATCHAI JIRAWATTANANUKOOL; [2010]
    Keywords : Thai female students; Luxury fashion products; Luxury fashion brands; Consumer behavior;

    Abstract : AbstractDate: June 2, 2010Program: MIMA – International MarketingCourse name: Master Thesis (EFO 705)Title: An Exploratory Study on Thailand‟s Young Women: Consumer Behavior toward Purchasing Luxury Fashion BrandsAuthors: Kamolwan Tovikkai (851125)Wiwatchai Jirawattananukool (841111)Group number: 2462Tutor: Konstantin LampouProblem: If and how personal value, social recognition, and demographics impact Thai female students luxury fashion brand purchases and which marketing strategies should be used to influence their purchase intention?Purpose: -To identify what motivates Thai female students in purchasing luxury fashion brands -To identify the most effective strategies to use in penetrating the market and keeping the loyalty of customers Thailand.Method: Quantitative research method via survey was used for this research. READ MORE