Essays about: "factor loyalty customer"

Showing result 1 - 5 of 48 essays containing the words factor loyalty customer.

  1. 1. The name of the game - A qualitative study on what influences how Swedish iGaming operators manage the balance between customer retention and responsible gambling

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Per Fröderberg; Philip Rask; [2023]
    Keywords : CSR; Customer retention; Stigmatized industries; iGaming; Responsible gambling;

    Abstract : In industries where homogeneity of products and services prevails, the objective of retaining customers becomes tangible. Due to the potential adverse effects of business operations on both society and individuals, the significance of Corporate Social Responsibility (CSR) has become evident. READ MORE

  3. 2. Subgroups of customer intimacy and their influence on customer loyalty : A structural equation modeling approach

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Tim Åkesson; [2022]
    Keywords : Customer intimacy; customer loyalty; structural equation modelling; questionnaire;

    Abstract : Background: The consulting industry’s growth has continuously outpaced the gen- eral economy, leading to more new entrants and increased intra-industry competition. Thus, competitive practices must be revised to ensure existing consultancies’ market position. READ MORE

  4. 3. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Keyra Bonagas; Thu Giang Vu Dang; [2022]
    Keywords : loyalty programmes; consumer behaviour; fast-fashion retailers; brand loyalty; customer retention;

    Abstract : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. READ MORE

  5. 4. Permission-based Email Marketing for Customer Engagement : A qualitative study on how email marketing and relational factors influence consumers' non-purchase behaviors

    University essay from Umeå universitet/Företagsekonomi

    Author : Anna Mannelqvist; Isak Mårtensson; [2022]
    Keywords : Relationship Marketing; Online Relationship Marketing; Email Marketing; Permission-based Email Marketing; Personalized Email Marketing; Customer Engagement; Non-Purchase Behaviors;

    Abstract : Email marketing is not a new concept within marketing, it has been used by companies as a cost-effective way to incentives purchases for decades. However, during the past few years, there was a shift in the way email can be used. READ MORE

  6. 5. Impact of Customer Satisfaction and Trust in the Context of a Business Ecosystem on Customer Retention in Online Retailers.

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Lily Rutström; [2022]
    Keywords : Customer loyalty; Customer retention; Trust; Customer satisfaction; Online retailer; Business ecosystem; Online customer experience; Perceived value; E-service quality; Amazon;

    Abstract : Customer retention also referred to as Customer loyalty has been proven to be an important factor in the success of online retailers. However, recent research has shown that many online retailers are still unenlightened on the elements they need to focus on in order to retain their customers. READ MORE