Essays about: "film marketing"

Showing result 11 - 15 of 25 essays containing the words film marketing.

  1. 11. A study of viral marketing on Youtube : Evidence: Nike Dream Crazy and Nike Dream Crazier

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Cajsa Granlund; Lisa Prick; [2019]
    Keywords : viral marketing; Youtube; Nike; emotions; advertising; social media; electronic word of mouth;

    Abstract : The aim with this study was to answer the question “What components in Nike’s viral ads on Youtube trigger emotions?”. The data was collected through a qualitative and descriptive research approach and the method was a combination of a poetic film analysis and Ducoffe’s Model of Advertising Value. READ MORE

  3. 12. Is social media a fortune or misfortune? —The art film’s dilemma and breakthrough.

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : LI YIJIA; [2018]
    Keywords : Social media; Art film; Online marketing;

    Abstract : In China, Weibo is a social software that almost everyone uses. Weibo does not only provide an arena for users to share their experiences with friends but also offers a platform for companies to promote their products. From 2014, the distributors of the films began to use Weibo as one of their main marketing tools. READ MORE

  4. 13. Developing a Digitally Transformed Business Model

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Joy Nielsen; [2018]
    Keywords : Danish Movies; Digital Transformation; Cinema; Distribution; Digitalization; Business Models;

    Abstract : Online movie distribution has become a common practice after giants such as HBO and Netflix have entered the scene. Despite the new digital technologies, the Danish movie industry are having a hard time benefitting from these. READ MORE

  5. 14. The power of experiences

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Annemette Tolstrup Laursen; [2017]
    Keywords : experiential marketing; value co-creation; value proposition; relationship marketing; marketing action research; Social Sciences;

    Abstract : Experiential marketing is a popular strategic communication endeavour, the goal of which is to create experiences that engage consumers and adds value to the brand. The consumers make sense of these experiences and thus their brand-relationship is affected. READ MORE

  6. 15. Virtual Reality for the Case of Charity - Effects of using Virtual Reality as a marketing tool for charitable causes

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alexandra Herron; Julie Rosenthal Brydolf; [2017]
    Keywords : Presence; Social Marketing; Virtual Reality; Empathy; Signalling theory;

    Abstract : Praised for its ability to elicit a sense of being in another world for a brief moment, Virtual Reality technology (VR) has attracted innovative minds across a great variety of industries. Seeing the world through someone else's eyes has suddenly become possible, leading to new possibilities for marketers. READ MORE