Essays about: "importance of marketing information"

Showing result 21 - 25 of 123 essays containing the words importance of marketing information.

1. 21. Listen, Learn, Leverage : How Social Listening Enhance Organizations’ Marketing Strategies

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Linn Grönqvist; Sandra Hillergren; [2020]
   Keywords : Social listening; Marketing strategy; Dissemination; Social Listening Process; Intentions of Social Listening; Impacts of Social Listening;

   Abstract : Background Social media has increased tremendously in users during the last years, which consequently has transformed the way people create, collaborate and communicate information. Given the wide usage, the opportunity for businesses to listen and analyze consumers' opinions online has increased. READ MORE

3. 22. How does social media marketing affect mobile game companies’ brand equity in China?

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Lingyu Ye; Mingze Gao; [2020]
   Keywords : Social media marketing; Brand equity; Mobile gaming; Chinese consumer market;

   Abstract : Background: The widespread use of social media has offered brands a great opportunity to engage with their customers and promote sales. In China’s mobile gaming market, the huge user base of social media marketing provides companies with an excellent opportunity to develop their brand image and cultivate further awareness. READ MORE

4. 23. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Hanna Fahlberg; [2019]
   Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

   Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE

5. 24. User Experience and Its Importance in Banking Software: A Study of User Experience During Development

   University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

   Author : Majlinda Haziri; [2019]
   Keywords : User Experience UX ; Front-End Framework; Model- View-Controller MVC ; Web Client; User Interface UI ; Technology and Engineering;

   Abstract : This study was conducted to provide an explanation as to why user experience is important when designing software, specifically for a banking company undergoing a complete redesign of their banking client. Neglecting the user experience design in the development of any application or webpage can lead to user frustration and abandonment. READ MORE

6. 25. Exploring the customer journey : An exploratory study investigating the customer journey

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Marcus Bolinder; Boström Philip; [2019]
   Keywords : Customer journey; customer experience; touch points; consumer buying decision process; e-commerce; information overload;

   Abstract : The customer journey is a re-submerged subject which has become increasingly relevant. The focus derives from the increased focus on customer experience as touch points are increasing as well as becoming more accessible. This is creating problems for companies to allocate their resources in marketing. READ MORE