Essays about: "loyalty in banking"

Showing result 1 - 5 of 29 essays containing the words loyalty in banking.

1. 1. Target your customer's contextually : Explaining contextual targeting’s effect within the banking market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Alex Berlin; Anton Johnsson; [2021]
   Keywords : Contextual targeting; Attitudes; Cognitive; Affective; Conative; Privacy concerns; Trust; Loyalty;

   Abstract : Purpose: The purpose of this explanatory study was to explain how contextual targeting affects customer attitudes, privacy concerns, trust, and loyalty.  Literature Review: The reviewed literature included concepts that are important within the banking market. READ MORE

3. 2. Open Banking Loyalty A qualitative study on customer loyalty in retail banking.

   University essay from Göteborgs universitet/Graduate School

   Author : Albin Läckberg; Timothy Larsson; [2020-06-23]
   Keywords : Open Banking; Customer Loyalty; Trust; Satisfaction; Switching costs;

   Abstract : Purpose: This paper investigates how open banking is thought to influence customer loyalty in a retail banking context. The study is limited to the established banks on the Swedish market and aims to illustrate how banks perceive and react to open banking, and what this means for customer loyalty in retail banking. READ MORE

4. 3. Impact of relationship marketing on customer loyalty in banking sector of UK.

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Hasanul Banna; Naseef Rahman; [2020]
   Keywords : Relationship marketing; Customer loyalty; Customer retention; Banking sector; Uncertainty aspects;

   Abstract : Banking sector is one of the largest sectors dealing with individual customers directly and in fact the success and profitability of company is also based on the number of customer base and their level of transactions. The current banking industry is under immense pressure because now the customer switching is quite common but the banks are still trying to sustain their customer base by managing the customer loyalty program through effective customer relationship management. READ MORE

5. 4. Greening the Banks - Are the Customers Onboard : A study into the effects of green banking products on Swedish retail banking customers

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Thomas Nilsson; Rasmus Schwerin; [2019]
   Keywords : Green Banking; Retail Banking; Green Banking Products; Customer Loyalty; Customer Satisfaction; New Service Development; Customer Knowledge; Customer Preferences; Consumer Behavior; Gröna Bankprodukter; Kundlojalitet; Kundnöjdhet; Grön Bank; Banktjänster för Privatpersoner; Ny Serviceutveckling; Kundkunskaper; Kundpreferenser; Konsumentbeteende;

   Abstract : Increasing climate awareness, the Paris Agreement urging institutions to enable the economic transition toward sustainability and the looming possibility of environmental regulations are challenges facing the banking sector today. This study however chooses to see opportunities in a changing retail banking environment, investigating what green banking products customers want their bank to provide and how the introduction of green banking product might impact customer loyalty. READ MORE

6. 5. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Johanna Näsholm Johansen; Noor Al Amin; [2018]
   Keywords : CRM; eCRM; Digitalization; Banking; Loyalty; e-loyalty; 8C Model;

   Abstract : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. READ MORE