Essays about: "managerial characteristics"

Showing result 16 - 20 of 121 essays containing the words managerial characteristics.

  1. 16. Barriers in the Pre-Decision Stage of Blockchain Adoption for Supply Chain : A Single Case Study in a Swedish Small Enterprise

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lisa Klug; [2021]
    Keywords : Technological Innovation Adoption; Blockchain; Pre-Decision Stage; Barriers; TOE Framework; Supply Chain; Small and Medium-sized Enterprise SME ;

    Abstract : Background: Blockchain is a technological innovation, and its benefits such as decentralized transactions without a trusted third party, improvements in traceability and efficiency can potentially facilitate complex challenges faced by supply chains (Hughes et al., 2019; Saberi et al., 2019). READ MORE

  3. 17. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Naomi Alamaa; Alexandra Causic; [2021]
    Keywords : logotype placement and size; third-person effect; signalling theory; intrinsic and extrinsic; hedonism; uniqueness and materialism;

    Abstract : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. READ MORE

  4. 18. Evaluation of ingredient brands with network effects : Towards an Analytical Framework

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : DANIEL HALLIN; FILIP MÄLBERG; [2021]
    Keywords : Ingredient branding; network effects; market position; market characteristics; de facto standard; dominant design; brand equity; brand awareness; added services; critical mass; Ingrediensvarumärke; nätverkseffekter; marknadsposition; marknadskaraktär; de facto standard; dominerande design; varumärkeskapital; varumärkesmedvetenhet; extra tjänster; kritisk massa;

    Abstract : In recent years, companies have increasingly built their businesses around network effects. Furthermore, ingredient branding has become a frequent occurrence in which companies develop their business model by incorporating their product into other products. READ MORE

  5. 19. Last Mile Delivery of Swedish Retailers : A study on Swedish Omni-channel retailers and E-tailers

    University essay from Jönköping University/JTH, Logistik och verksamhetsledning

    Author : Zulnasree Binadam; Alexandra Balan; [2021]
    Keywords : Last-mile delivery; Retailing; Omni-channel; E-tailers; E-commerce;

    Abstract : Abstract Purpose: The purpose of this study is to explore last mile delivery practices among large and medium Swedish omni-channel (OC) retailers and e-tailers. Also, the study aims at analyzing what similarities and differences exist between the two types of retailers. READ MORE

  6. 20. Data-driven Management Framework using National and Corporate Culture Analytics to foster Innovation Ambidexterity : A case study on a world leading telecom company

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Chiara Isola; Divya Peddireddy; [2021]
    Keywords : Ambidexterity; Exploration; Exploitation; Innovation; National culture; Corporate culture; Telecommunication Sector; Human Capital; Data-driven Management; Business Strategy; Machine Learning;

    Abstract : Background: In a highly competitive world, leaders of firms highly dependent on innovation, such astelecom companies, must acquire data-driven managerial skills to systematically analyze datasets from multiple points of view to aid decision-making in the new context of Industry 4.0. READ MORE