Essays about: "online brand equity"

Showing result 6 - 10 of 40 essays containing the words online brand equity.

  1. 6. COVID-19’s Impact on Consumer Behaviour, Brand Equity and Loyalty. : -A qualitative study analysing how the COVID-19 pandemic affects consumer behaviour and brand loyalty & equity

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Casper Gustafsson; Li Yanzhuo; [2021]
    Keywords : covid-19; covid; konsumentbeteende; brand equity; Brand loyalty; lojalitet; sociala vetenskaper; Consumer behaviour; brand loyalty; brand equity.;

    Abstract : Purpose - This study's purpose is to compile literature on consumer behaviour, brand loyalty and equity and to investigate how the ongoing COVID-19 pandemic have affected consumer behaviours, brand loyalty and equity in Sweden.Design/methodology/approach - A theoretical framework was formed by three main concepts, consumer behaviours, brand loyalty and equity. READ MORE

  3. 7. Staying competitive with the help of social proof - A quantitative study on the strength of different social proof tactics in an online context and the moderating effect of brand equity

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Marcus Hagström; Teo Bodin; [2021]
    Keywords : social proof; e-commerce; popularity information; customer reviews; brand equity;

    Abstract : The recent growth in global e-commerce sales caused by the Coronavirus pandemic has created cause for retail brands to re-evaluate the employed social influence tactics on their online product pages in an effort to remain competitive. Two tactics which are commonly used on these online product pages are popularity information statistics and customer reviews. READ MORE

  4. 8. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Adam Winnberg; Frida Mårtensson; [2021]
    Keywords : Grocery retail sector; Brand Equity; Online Customer Experience OCE ; E-loyalty; Switching Behavior;

    Abstract : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. READ MORE

  5. 9. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels

    University essay from Göteborgs universitet/Graduate School

    Author : Junru Li; Maria Cristina Mincic; [2020-06-25]
    Keywords : co-branding; eco-label; brand equity; eco-label equity; perceived fit; ease of transfer; product evaluation; purchase intention;

    Abstract : Purpose The purpose of this study is to explore the factors that influence consumers’ purchase intention of co-branded products with eco-labels in the clothing industry and to what extent these factors affect consumers’ purchase intention. The study fills in a research gap by also investigating the result of the co-branding on the purchase intentions of the consumers. READ MORE

  6. 10. Country-of-origin effect: Expanding brands from Taiwan to Lithuania

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julija Jadzeviciute; Ching Yen Yang; [2020]
    Keywords : East Asian COO effect; Moderators of COO effect; Product evaluation; Brand equity; Asian brand challenges; Business and Economics;

    Abstract : Thesis purpose: The purpose of this paper is to understand how Taiwanese brands can manage the country-of-origin effect on product evaluation in Lithuania. Methodology: This is a quantitative research based on primary data collected in Lithuania. READ MORE