Essays about: "sample of management thesis - advertising"

Found 4 essays containing the words sample of management thesis - advertising.

1. 1. Brand Avoidance : A qualitative study on why consumers make conscious decisions to avoid social medial platforms like Facebook

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Charity Mashegede; Muram Shafik Radwan; Mariam Bilal; [2018]
   Keywords : brand avoidance; social media; Facebook;

   Abstract : Background: Interest in brand avoidance, which is a form of anti-consumption behaviour is growing among scholars, marketers and consumers. The extant literature has focused on the positive attitude consumers have towards brands, failing to account for reasons underlying brand avoidance. READ MORE

3. 2. High-Dimensional Classification Models with Applications to Email Targeting

   University essay from KTH/Matematisk statistik

   Author : Anders Pettersson; [2015]
   Keywords : Statistical learning; logistic regression; random forest classifier; customer relationship management; customer targeting.; Statistisk inlärning; logistisk regression; random forest klassificerare; kundrelationshantering; kundinriktning.;

   Abstract : Email communication is valuable for any modern company, since it offers an easy mean for spreading important information or advertising new products, features or offers and much more. To be able to identify which customers that would be interested in certain information would make it possible to significantly improve a company's email communication and as such avoiding that customers start ignoring messages and creating unnecessary badwill. READ MORE

4. 3. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM

   University essay from Avdelningen för ekonomi

   Author : Nilnta Elpida Morais; Joyce Mhando; [2012]
   Keywords : viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction;

   Abstract : Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and tourism industry, use of the internet has caused drastic changes. READ MORE

5. 4. Trends in Internet Marketing

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Nitin Panchanathan; [2005]
   Keywords : internet marketing; marketing trends; future of internet marketing; affiliate marketing; search engine marketing; viral marketing; reasons to pursue internet marketing; search engine marketing; internet survey;

   Abstract : Internet marketing involves the usage of the Internet to market and sell goods or services. In this thesis we wished to seek answers for the following questions with the help of web, email surveys taking into consideration consumer perspective, company perspective and 3rd party internet marketing agency perspective. READ MORE