Essays about: "self-concept identity"

Showing result 1 - 5 of 10 essays containing the words self-concept identity.

1. 1. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

   University essay from Umeå universitet/Företagsekonomi

   Author : Najda Gvozden; Lovisa Zetterlind; [2023]
   Keywords : cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

   Abstract : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. READ MORE

3. 2. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Linn Henriksson; Ellen Svärdh; [2023]
   Keywords : metaverse; consumption-value theory; value perceptions; virtual consumption;

   Abstract : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. READ MORE

4. 3. Navigating Identities : Social Identity Formation of Afghan Male Refugees in Sweden

   University essay from Uppsala universitet/Sociologiska institutionen

   Author : Ahmad Walid Haji Abdul Wali; [2023]
   Keywords : Afghan refugees; Social Identity Theory SIT ; identity formation; migration; social groups; hierarchy of salience theory; multiple; hybrid; globalist transnationalist and religious identities;

   Abstract : This study presents general themes concerning identity preservation and identity formation among Afghan male refugees living in Sweden and who obtained Swedish citizenship. This study is based on an ethnographic survey of habits and practices of Afghan refugees living in Sweden who in a process of transition must adjust their previous values and expectations as they confront often hostile surroundings. READ MORE

5. 4. Affecting the consumer by reflecting the consumer? : A qualitative study about how diversity and inclusion in sports commercials affect the consumer´s self-concept.

   University essay from Jönköping University

   Author : Ida Jacobsson; Olivia Friberg; [2021]
   Keywords : Diversity; Inclusion; Visual Communication; Sports Commercials; Semiotic analysis;

   Abstract : Background: Inclusion and diversity have been a frequently discussed subject within marketing for many years. In particular, marketing communication has to a large extent been criticized to not reflect the reality of society. READ MORE

6. 5. Congruity in gender-neutral advertisement: A comparative cross-sectional study

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emmi Pauliina Puolakka; Tatiana Najem; [2020]
   Keywords : Gender identity; self-concept; gender congruency; gender-neutral product; skincare; Business and Economics;

   Abstract : The purpose of this thesis is to study the impact the gender congruency between an individual and an advertisement has on the attitudes towards the advertisement of gender-neutral skincare product, while taking into consideration the potential cultural differences. This study used a quantitative approach to conduct a descriptive approach and cross-sectional research design. READ MORE