Essays about: "uses of internet in marketing"
Showing result 1 - 5 of 18 essays containing the words uses of internet in marketing.
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1. A study of consumer behaviour in the digital world - The power of alternatives
University essay from Högskolan i HalmstadAbstract : As COVID-19 has led to more desktop usage overall it could be said that the screen size has increased for the general consumer. Previous research shows that what device a consumer uses when browsing the internet also affects their behaviour and more particularly their decision making. READ MORE
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2. Global marketing through collaboration of local marketing agencies : How can local marketing agencies work together for global clients?
University essay from Södertörns högskola/Institutionen för samhällsvetenskaperAbstract : Background: The world becomes more connected as technology advances and with the internet as a distribution channel more companies internationalises. However, there are still cultural differences around the world that marketers must take into consideration. READ MORE
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3. The development of experiential marketing and the e-commerce rise : An empirical study of the relationship between experiential marketing and e-commerce
University essay from Umeå universitet/FöretagsekonomiAbstract : In the past years, our society digitized increasingly with the development of internet and the exploration of all its capacities. One of these new uses is the e-commerce, the possibility for customers to buy a product online at any time of the day, and to be delivered at their home after a short period of time. READ MORE
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4. Perception of consumers regarding the use of data in the sharing economy
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Abstract Title Perception of consumers regarding the use of data in the sharing economy. Authors Laval Maeva & Noiraut Alexian Level Bachelor thesis, 15 ECTS credit Supervisor Venilton Reinert Examiner Hélène Laurell Keywords sharing economy, Y generation, consumers’ perception, and data Background As link between consumption of collaborative economy and perception of data had not yet been investigated; a more indepth analysis of consumer perception of data use by companies is needed. READ MORE
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5. Paradiset: Sweden’s answer to whole foods : a netnographic case study of modern marketing techniques and how to build a business identity
University essay from SLU/Dept. of EconomicsAbstract : The practice of marketing has changed from a focus on promoting individual products to engaging with people’s identities and lifestyle choices (Belz & Peattie, 2009). A consumer focus and sustainability movement has triggered the marketing development further, where techniques such as green and social marketing are used to reach the more conscious customer. READ MORE
