Essays about: "CRM"

Showing result 26 - 30 of 214 essays containing the word CRM.

1. 26. A model for predicting the win propensity of new B2B opportunities across multiple companies

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Simon Persson; [2022]
   Keywords : CRM; B2B; Win propensity prediction; Sales; Supervised Learning; Machine Learning; CRM; B2B; Förutsägelse av affärsmöjligheter; Försäljning; Väglett lärande; Maskininlärning;

   Abstract : For a sales representative, a complex part of their work is determining the outcome of a potential deal with a customer. Most (if not all) processes today are based on guesses and gut feelings, making it hard to track progress. READ MORE

3. 27. Is SaaS the new star employee of your company?

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Swapnajit Saha; [2022]
   Keywords : SaaS; CRM; ERP; software as a service; Swedish SMEs.;

   Abstract : Software-as-a-service (SaaS) has been around since the mid 2000's and is a practical option in contrast to the on-premise IT solutions where SMEs need to invest on purchasing or building their own IT infrastructures which means install the software themself, design the applications and have a whole IT division employed by the company to keep up with everything. Regardless of whether SaaS applications have been around for some time, SMEs actually have a ton of inquiries on whether these applications are a suitable choice for them. READ MORE

4. 28. Managing Product Allocation in a Scarce and Uncertain Supply Chain : Activities in a FMCG Company

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Adam Wikensten; [2022]
   Keywords : Product Scarcity; Product Allocation; FMCG; Supply Chain; CRM; Produktbrist; Produktallokering; FMCG; Leverantörskedja; CRM;

   Abstract : This case study is investigating the challenge of managing product scarcity in the supply chain by allocating scarce products to customers while maintaining customer relationships in the Fast-Moving Consumer Goods (FMCG) sector. Previous solutions on how to manage the situation of allocating scarce products have been inadequate, highly manual, and timeconsumingwork for all stakeholders. READ MORE

5. 29. How to gain and retain customers : a case study of how the daily work with CRM and e-CRM unfolds amongst large-scale firms in a contingent environment

   University essay from SLU/Dept. of Economics

   Author : Aran Candil Sulayman; David Hartman; [2022]
   Keywords : CRM; e-CRM; contingency theory; digitalization and performance; large-scale firms;

   Abstract : It has become increasingly important in the last decade to stay on top of the rapid digitalization, which has made efficient management of customer relationships increasingly essential for firms to implement within their business process. This has led to Customer Relationship Management (CRM) and the digital extension of it, electronic Customer Relationship Management (e-CRM) becoming cornerstones to the daily operations of many large-scale firms. READ MORE

6. 30. Customers perception of Artificial Intelligence as Chatbots in CRM

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Elsa Kuylenstierna; Hanna Trägårdh; [2021]
   Keywords : CRM; customer relationship management; chatbots; artificial intelligence; ai; marketing; customer service; business administration; gen z; gen y; generations;

   Abstract : ABSTRACT  Title: Customers perception of Artificial Intelligence as Chatbots in CRM  Subject: Bachelor thesis in business administration, 15 hp  Authors: Hanna Trägårdh & Elsa Kuylenstierna  Supervisor: Klaus Solberg Söilen  Examiner: Ulf Aagerup  Keywords: Artificial intelligence, Chatbots, Customer Relationship Management, Generation Z, Generation Y  Purpose: The purpose of this study is to determine the perception Swedish customers from Gen Z and Gen Y have of companies using chatbots in customer relationship management. Furthermore the study will analyze if the different generational groups perceive chatbots in different ways. READ MORE